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- Trusted by millions of Americans
- $3.7 trillion life insurance in force
- Offers term lengths up to 40 yrs
- Serving families since 1868
- A+ rated by AM Best & Fitch
- Coverage up to $10 million offered
- Serving Americans since 1909
- Term, whole & universal plans
- Known for senior-friendly options
- A++ AM Best financial rating
- Term & whole life options available
- Highly rated customer service
Top Life Insurance by Features and Benefits
- Best Overall: Legal & General America »
- Best for Fast Online Approval: Ethos »
- Best for No Medical Exam: Ethos »
- Best for Young Families: Fabric by Gerber Life »
- Best for Budget-Friendly Plans: Ethos »
- Best for Flexible Coverage: Legal & General America »
- Best for Older Applicants: Fabric by Gerber Life »
- Best for High Coverage Amounts: Legal & General America »
- Best for Custom Term Lengths: Ethos »
- Best for Simple Cancellation: Ethos »
- Best for Adjustable Term Life: Ethos »
Frequently Asked Questions
Question:
Do I really need life insurance?
Answer:
Life insurance provides financial protection for your loved ones in the event of your death. It helps cover expenses like mortgage payments, education costs, or daily living expenses. Even a small policy can make a big difference. If you have dependents, debt, or anyone who relies on you financially, life insurance is one of the most important tools for long-term peace of mind.
Ask an expert: Legal & General America »
Question:
What's the difference between term and whole life?
Answer:
Term life insurance covers you for a specific period, like 10, 20, or 30 years, and is typically much more affordable. Whole life lasts your entire lifetime and builds cash value over time. Term is ideal for most people because it’s straightforward, budget-friendly, and often doesn’t require a medical exam, especially when purchased through modern online platforms.
Ask an expert: Fabric by Gerber Life »
Question:
How fast can I get approved for coverage?
Answer:
Thanks to online applications and automated underwriting, many people receive coverage decisions within minutes or hours. Some insurers even offer same-day approval with no need for a medical exam. This fast process is especially convenient for busy applicants or those looking to secure life insurance quickly due to life changes like marriage or having a child.
Ask an expert: Ethos »
Question:
What happens if I outlive my term policy?
Answer:
If your term policy ends while you're still alive, coverage simply stops. There’s no payout, but you’ve protected your family during critical years. Some providers let you renew or convert to permanent life without a medical exam, depending on your age and health at the time. It’s smart to review your needs as your term policy nears expiration.
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Question:
Are life insurance premiums fixed or do they increase?
Answer:
Most term life insurance plans have level premiums, meaning the price stays fixed for the entire term, whether that’s 10, 20, or 30 years. This predictability helps with budgeting and gives you peace of mind. Just make sure to choose a term length and coverage amount that fit your long-term goals so you’re not under- or over-insured.
Ask an expert: Fabric by Gerber Life »
Question:
Can I cancel my policy at any time?
Answer:
You can cancel a life insurance policy at any time, and there’s usually no penalty. Most providers also offer a 30-day money-back guarantee, so if you change your mind soon after purchasing, you’ll get a full refund. This risk-free period gives you time to review your policy details and make sure the coverage is right for you.
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Question:
What if I have a pre-existing condition?
Answer:
Many people with pre-existing health conditions can still qualify for affordable life insurance. While no-exam policies exist, disclosing your medical history accurately is key. Some policies ask follow-up questions or require a quick checkup. Approval depends on the condition, but many common illnesses are not automatic disqualifiers.
Ask an expert: Fabric by Gerber Life »
Question:
Will my family need to pay taxes on the payout?
Answer:
In nearly all cases, life insurance payouts go to your beneficiaries tax-free. That means your loved ones can use the money without owing income tax. However, large estates or unusual ownership structures may have exceptions. A well-structured life insurance plan is one of the most tax-efficient ways to pass on financial support.
Ask an expert: Ethos »
Question:
Can I increase or decrease my coverage later?
Answer:
Some policies allow you to increase or decrease coverage based on life events like marriage, home purchases, or having children. Others let you reapply or stack additional term policies. While term life is not always adjustable, newer providers offer flexible options that let you adapt coverage as your financial situation changes.
Ask an expert: Legal & General America »