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American Hartford Gold Review

American Hartford Gold sets up gold IRAs from $10,000 from Los Angeles. Its contract allows markups of up to 59.99% on some coins, and in October 2026 it bought bankrupt Rosland Capital's assets.

American Hartford Gold BestGuide rating
3.2/5 BestGuide rating: 3.2 out of 5. Set by our editors from reputation, services, transparency, customer satisfaction and scale. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.

Best for: Buyers who have decided they want physical gold or silver, will ask for bullion only, and will get the spread on each item in writing before paying.

On this page13 sections
  1. Ratings and complaints
  2. American Hartford Gold vs. competitors
  3. Pricing
  4. Step by step
  5. American Hartford Gold legitimacy and licensing
  6. American Hartford Gold fees and markups
  7. How an American Hartford Gold IRA works
  8. Cancellations, refunds and buybacks
  9. What regulators say about gold IRAs
  10. American Hartford Gold and Rosland Capital
  11. What customers say
  12. Alternatives
  13. FAQ
Our verdict

American Hartford Gold is a real, BBB-accredited precious metals dealer in business since 2015, with strong Trustpilot scores and 112 BBB complaints in three years. What you pay is the issue: its own Shipping and Transaction Agreement says the spread over its cost runs 1% to 19.99% on bullion, up to 39.99% on its exclusive and semi-numismatic coins, and up to 59.99% on some numismatic coins, and it makes no promise to buy your metals back. Bullion sales are final, and disputes go to private arbitration. If you want gold exposure, ask for plain bullion at a quoted spread in writing, and compare that cost with a gold ETF before rolling over retirement money.

Your options

  • US Gold Bureau This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Alternative Buyers who want bullion from an established Texas dealer and like the idea of state-administered storage at the Texas Bullion Depository.
  • Augusta Precious Metals This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Alternative Savers with $50,000 or more who have decided they want physical gold or silver in a self-directed IRA and want a dealer to handle the paperwork.
Company
American Hartford Gold, LLC, 11755 Wilshire Blvd, 11th Floor, Los Angeles; offices in West Palm Beach, FL and Woodland Hills, CA; business started March 20152
Leadership
Scott Gerlis, Executive Chairman; Max Baecker, President (per BBB)2
Gold IRA minimum
$10,000 minimum order for a self-directed gold IRA3
Markup (spread)
Bullion 1.00% to 19.99%; AHG exclusive and semi-numismatic coins up to 39.99%; limited-supply numismatic coins up to 59.99%; negotiable and can vary by customer1
Buyback
No buyback guarantee; AHG may make an offer if you ask, at a price that can change1
Cancellation
Bullion sales are final; non-bullion coin orders can be canceled within 7 days of signing for a refund; 3% card processing fee is not refunded1
IRA custodian and storage
Equity Trust Company as custodian; depositories include Delaware Depository and Brink's; storage fees not published4
Rosland Capital
On October 5, 2026 AHG said it acquired Rosland Capital's assets and customer records in a sale approved by the U.S. Bankruptcy Court for the Central District of California5

American Hartford Gold ratings and complaint records

  • BBB A+ Accredited since June 3, 2016; 112 complaints in the last 3 years; 830 customer reviews View source
  • Trustpilot 4.9 out of 5 1,940 reviews, 91% five star and 2% one star; claimed profile on a paid plan; replies to 11% of negative reviews View source

Pros

  • BBB accredited with an A+ rating and in business since 2015
  • High Trustpilot score, 4.9 out of 5 from 1,940 reviews
  • $10,000 IRA minimum, lower than some rivals
  • Spread ranges are disclosed in the written agreement
  • Free insured shipping and a 7-day cancellation window on non-bullion coins

Cons

  • Spreads can reach 19.99% on bullion and 59.99% on some coins
  • No buyback guarantee and no published buyback prices
  • Bullion orders are final once placed
  • Mandatory individual arbitration and a one-year deadline to bring claims
  • IRA storage and custodian fees are not published

Best for: Buyers who have decided they want physical gold or silver, will ask for bullion only, and will get the spread on each item in writing before paying.

Skip it if: You want low-cost gold exposure for retirement, since a gold ETF avoids dealer spreads and storage fees.

American Hartford Gold vs. competitors

American Hartford Gold compared with competitors
CompanyMinimum purchasePublished IRA feesFee or bonus offerBBBNext step
American Hartford Gold $10,000 (IRA)Not published; storage may be free depending on account sizeNot publishedA+, accredited, 112 complaints in 3 years
Augusta Precious Metals $50,000$50 setup, then $235 a year ($125 custodian, $110 storage)Up to 10 years of custodian and storage fees paidA+, accredited, 1 complaint in 3 years Visit site
Birch Gold Group $5,000Example: $80 one time, $235 a yearFirst year of fees paid on $50,000+A+, accredited, 9 complaints in 3 years Read review
Goldco Not publishedNot publishedNot publishedA+, accredited, 72 complaints in 3 years Visit site

Gold IRA companies we reviewed

  1. American Hartford Gold This review BestGuide rating: 3.2 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Buyers who have decided they want physical gold or silver, will ask for bullion only, and will get the spread on each item in writing before paying.
  2. US Gold Bureau This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.7 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Buyers who want bullion from an established Texas dealer and like the idea of state-administered storage at the Texas Bullion Depository.
  3. Augusta Precious Metals This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.3 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Savers with $50,000 or more who have decided they want physical gold or silver in a self-directed IRA and want a dealer to handle the paperwork.
  4. Preserve Gold BestGuide rating: 4.2 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Buyers who want help setting up a gold or silver IRA and value a zero-fee buyback promise from the dealer.
  5. Goldco This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Investors with $50,000 or more who want a large, accredited dealer and will compare a written quote against plain bullion prices.
  6. Birch Gold Group BestGuide rating: 3.2 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Savers who want a guided gold or silver IRA rollover with one point of contact and are willing to compare written quotes before buying.
See all gold IRA companies, ranked

American Hartford Gold pricing at a glance

American Hartford Gold spreads from its Shipping and Transaction Agreement (September 2026 version)1

Product type Spread over AHG's cost What $10,000 could buy at the top of the range
Bullion (common coins and bars) 1.00% to 19.99% About $8,334 of metal at AHG's cost if the spread is 19.99%
AHG exclusive and semi-numismatic coins Up to 39.99% About $7,143 of metal at AHG's cost if the spread is 39.99%
Limited-supply numismatic coins Up to 59.99% About $6,251 of metal at AHG's cost if the spread is 59.99%

The spread is the difference between your price and what AHG pays its wholesaler, so metal prices must rise by about that much before you break even, before storage and custodian fees. AHG says spreads are negotiable and can differ between customers. Card payments add a 3% nonrefundable processing fee. Shipping is free and insured. IRA storage fees are not published; the FAQ says storage may be free depending on account size.

American Hartford Gold, step by step

  1. Call or fill out the intake form

    An account executive discusses your goals and recommends products. Ask for the product names, the spread on each and a written quote.

  2. Open a self-directed IRA (for retirement money)

    AHG helps open an account with the custodian, Equity Trust Company, and requests a transfer or rollover from your current IRA or 401(k). AHG says transfers usually take 1 to 5 business days.

  3. Sign the agreement and pay

    For cash purchases, pay by wire or certified check within 2 business days. Read the Shipping and Transaction Agreement first; bullion orders are final once placed.

  4. Delivery or storage

    AHG arranges delivery within 4 to 8 weeks after funds clear. IRA metals ship to an approved depository; cash purchases ship insured to your home. Report problems within 5 days of delivery.

  5. Selling later

    There is no buyback guarantee. You can ask AHG for an offer or sell to another dealer, and an IRA sale goes through the custodian.

American Hartford Gold legitimacy and licensing

Yes, in the sense that it is a real, operating dealer. American Hartford Gold, LLC is based at 11755 Wilshire Boulevard in Los Angeles, started in March 2015, and has been BBB accredited since June 2016 with an A+ rating. The BBB shows 112 complaints in the last three years and lists no government actions. Trustpilot shows 4.9 out of 5 from 1,940 reviews.

Legitimate is not the same as low cost. The company’s own agreement allows markups of up to 59.99% on some coins, it does not promise to buy metals back, and it says it gives no investment advice. Its ads and webinars feature media personalities such as Bill O’Reilly, which federal regulators have warned is a common sales tactic in the gold IRA business. Judge it on the written price, not the pitch.

American Hartford Gold fees and markups

AHG does not list a fee schedule on its website, but its Shipping and Transaction Agreement spells out the markup it calls the spread: the difference between your price and what AHG pays its wholesaler. As of the September 2026 version, the spread is 1% to 19.99% on bullion, up to 39.99% on AHG exclusive and semi-numismatic coins, and up to 59.99% on certain numismatic coins. The agreement says spreads are negotiable and can differ from one customer to the next.

On a $10,000 purchase, a 19.99% spread means about $8,334 of metal at AHG’s cost; at 39.99% it is about $7,143. Metal prices have to rise by that gap before you break even, and IRA accounts add Custodian. The IRS-approved firm that administers your IRA, keeps records and reports to the IRS. Compare gold IRA companies and storage fees that AHG does not publish. Before you buy, ask for the spread on each product in writing and compare the price per ounce with the current Spot price. The current market price for bulk metal, before dealer premiums. Compare gold IRA companies and with another dealer’s quote for the same coin.

Alternative: US Gold BureauVisit siteCompare all

How an American Hartford Gold IRA works

A gold IRA is a Self-directed IRA. An IRA that can hold alternative assets such as physical metals, administered by a specialized custodian. Compare gold IRA companies that holds IRS-approved coins and bars instead of stocks and funds. AHG’s minimum order is $10,000. It works with Equity Trust Company as custodian and ships IRA metals to approved depositories such as Delaware Depository. The secure facility that stores your IRA metals. Compare gold IRA companies and Brink’s. The IRS does not allow you to keep IRA metals at home, and AHG says so too.

You can fund the account by transferring or rolling over money from a traditional IRA, Roth IRA, 401(k), 403(b), 457 or the Thrift Savings Plan. AHG arranges delivery within 4 to 8 weeks after the custodian sends funds. Required minimum distributions and early withdrawal penalties work as they do in any IRA; check current ages with the IRS or a tax professional, since AHG’s own page still lists the older age of 72 for RMDs.

What customers say about American Hartford Gold

Recurring themes across the review sites and complaint records listed above, not individual quotes.

Common praise

  • Knowledgeable, patient account executives who explain the process
  • Easy onboarding for first-time buyers and IRA rollovers
  • Clear communication during the purchase
  • Satisfaction with products and delivery

Common complaints

  • Trustpilot shows no dominant complaint theme; one and two star reviews are under 3% of 1,940
  • The BBB lists 112 complaints in three years but did not show a breakdown we could verify
  • Trustpilot notes the company has no recent history of inviting reviews, and it replies to 11% of negative ones

Cancellations, refunds and buybacks

Bullion purchases are final. For non-bullion coins, AHG offers a 7-day cancellation window from the date you sign: notify your account executive by phone and email to [email protected], return the coins within 3 days of delivery, and AHG refunds within 30 days of receiving them. Card payments carry a 3% processing fee that is not refunded. If you don’t pay within 2 business days, AHG can cancel, resell the metal and charge you any loss.

AHG says the law prevents it from guaranteeing a buyback, so it promises none. It may make an offer if you ask, at a price it sets at the time. A 7-day price protection program lets you ask for a lower price if AHG cuts its own price on a semi-numismatic, exclusive or numismatic coin within 7 days of your purchase. Disputes go to individual JAMS arbitration, and claims must be filed within one year.

What regulators say about gold IRAs

In March 2024 the CFTC, with state regulators, warned retirees about precious metals sales that use high-pressure telemarketing, celebrity or political endorsements, heavy markups that make it hard to ever profit, and pitches to roll retirement savings into self-directed IRAs, where custodians offer limited protection. None of this is a finding against American Hartford Gold, but it describes the sales model of the industry.

Protect yourself: never roll over money on the first call, get every product’s spread and all IRA fees in writing, prefer common bullion over coins described as rare or exclusive, and talk to a fee-only financial planner about how much of your retirement, if any, belongs in metals. AHG’s own agreement suggests holding for five years or more.

American Hartford Gold and Rosland Capital

On October 5, 2026, American Hartford Gold posted a notice that it had acquired the assets of Rosland Capital LLC, including customer records, in a sale approved by the U.S. Bankruptcy Court for the Central District of California (In re Rosland Capital LLC, Case No. 2:26-BK-16650-BB). AHG said it would not use former Rosland customers’ information for marketing before November 4, 2026. If you were a Rosland customer, confirm where your metals are stored and who your IRA custodian is before you act on any sales call.

Alternative: US Gold BureauVisit siteCompare all

Alternatives to American Hartford Gold

  • Gold ETF in a regular IRA or brokerage account

    Gives you gold price exposure for a small annual expense ratio and no dealer spread, storage fee or custodian fee.

  • Augusta Precious Metals BestGuide rating: 4.3 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.Read review

    Publishes its IRA setup and annual fees, though its $50,000 minimum is much higher.

  • Birch Gold Group BestGuide rating: 3.2 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.

    Lower $5,000 minimum and a published fee example, if you are set on a gold IRA with a small balance.

  • Buy bullion from a local coin shop or online dealer

    For cash purchases outside an IRA, you can compare posted prices over spot across several dealers before you buy.

See all gold IRA companies, ranked

Next steps

Alternative US Gold Bureau This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Visit site
Alternative Augusta Precious Metals This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Visit site

American Hartford Gold reviews

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Frequently asked questions

Is American Hartford Gold a legitimate company?

Yes. It is a Los Angeles precious metals dealer founded in 2015, BBB accredited with an A+ rating, and rated 4.9 out of 5 on Trustpilot. Its prices include markups of up to 59.99% on some coins, so get quotes in writing.

What are American Hartford Gold's fees?

Its agreement lists spreads of 1% to 19.99% on bullion, up to 39.99% on exclusive and semi-numismatic coins and up to 59.99% on some numismatic coins. IRA custodian and storage fees are not published; ask before you sign.

What is the minimum investment for American Hartford Gold?

The minimum order for a self-directed gold IRA is $10,000, according to its FAQ.

Does American Hartford Gold publish its prices online?

It lists products online, but you get prices from an account executive. The written agreement discloses the spread ranges, not item prices.

Does American Hartford Gold buy back gold?

It does not guarantee a buyback. It says it may make an offer if you ask, at a price that depends on inventory and market conditions.

Can I cancel an American Hartford Gold order?

Bullion orders are final. Non-bullion coin orders can be canceled within 7 days of signing for a refund once the coins are returned, minus any 3% card fee.

Who is American Hartford Gold's IRA custodian?

Equity Trust Company, according to AHG's gold IRA page. Metals are stored at approved depositories such as Delaware Depository and Brink's.

Can I store gold IRA metals at home?

No. IRA metals must be held by an approved depository; AHG ships IRA metals to a depository and warns against home storage IRAs.

Did American Hartford Gold buy Rosland Capital?

It says it acquired Rosland Capital's assets and customer records in October 2026 through a bankruptcy court sale in Los Angeles.

Who endorses American Hartford Gold?

Its site features paid spokespeople including Bill O'Reilly, Kim Iversen and Rick Harrison. Endorsements are advertising, not independent reviews.

Sources (9)

Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards

  1. American Hartford Gold: Shipping and Transaction Agreement (September 2026) (accessed October 12, 2026)
  2. BBB: American Hartford Gold (accessed October 12, 2026)
  3. American Hartford Gold: Gold IRA FAQs (accessed October 12, 2026)
  4. American Hartford Gold: Gold IRA retirement accounts (accessed October 12, 2026)
  5. American Hartford Gold: Rosland Capital notice (October 5, 2026) (accessed October 12, 2026)
  6. American Hartford Gold: Risk disclosure (accessed October 12, 2026)
  7. Trustpilot: American Hartford Gold (accessed October 12, 2026)
  8. CFTC: Federal and state regulators warn retirees about gold and silver investment scams (March 20, 2024) (accessed October 12, 2026)
  9. American Hartford Gold: Homepage (accessed October 12, 2026)
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