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Review 2026
Each company is evaluated across five criteria. Scores are weighted and combined into a single BestGuide Score out of 5. See how we rate the brands.
Key Takeaway
Farmers earns a BestGuide Expert Score of 4.5/5.0 for auto insurance, standing out for its deep discount slate (over 20 available) and strong digital tools. Its Signal telematics program gives safe drivers an immediate 5% discount and up to 30% at renewal, and add-ons like New Car Replacement and rideshare coverage add flexibility. Backed by an A (Excellent) AM Best rating, Farmers is a strong fit for drivers who bundle policies or use telematics — the trade-off is above-average base rates before discounts.
Best For: Drivers who bundle multiple policies, are willing to use the Signal telematics program to earn discounts, or need rideshare coverage.
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Farmers Insurance is one of the largest insurers in the United States, founded in 1928 and headquartered in Woodland Hills, California. It serves more than 10 million households with over 19 million policies through a network of exclusive and independent agents. Farmers is a subsidiary of the Zurich Insurance Group, a Swiss-based global insurer, and is entirely separate from similarly named companies like State Farm or Farm Bureau. Its primary underwriting companies hold an A (Excellent) rating from AM Best, and its auto coverage is managed through Farmers.com, a highly rated mobile app, and the Signal telematics program.
Founded
1928
AM Best rating
A (Excellent)
Parent group
Zurich Insurance Group
See If You Qualify
Visit the site to get started in less than a minute.
Getting a Farmers auto policy starts with a quote, which you can complete online in under 10 minutes by providing your vehicle details, driving history, and address. Farmers automatically checks for applicable discounts — more than 20 — to present the most competitive premium.
Once you're a policyholder, manage your account through the Farmers.com portal or the mobile app: pay bills, access ID cards, and start claims. The optional Signal program monitors driving habits in the app, giving an immediate 5% discount for enrolling and up to 30% at renewal based on your driving score.
File a claim 24/7 through the app, online, or by phone. A dedicated claims representative guides you from damage assessment to repair, and Farmers guarantees the workmanship on repairs from its network of certified shops for as long as you own the vehicle.
Farmers auto insurance fits drivers who want to maximize discounts and use modern digital tools.
Not ideal for drivers who won't chase discounts (base rates run above average) or those in states where Farmers isn't available, including Alaska, Delaware, and Hawaii.
Signal Telematics Program
Farmers' standout differentiator: an immediate 5% discount for enrolling, with up to 30% savings at renewal based on driving habits tracked through the mobile app.
20+ Discounts
Farmers offers more than 20 auto discounts — including bundling (up to 20%), safe driving, and more — giving eligible drivers significant room to lower premiums.
New Car Replacement
Replaces a totaled new car with a brand-new one of the same make and model within the first two model years and under 24,000 miles.
Accident Forgiveness
Prevents a rate increase after your first at-fault accident, and is earned for every three years you drive accident-free with Farmers.
Rideshare Coverage
A specific endorsement that closes the coverage gaps left by standard personal auto policies for drivers with Uber or Lyft.
Strong Digital Tools
A highly rated mobile app and website handle bill payments, ID cards, policy management, and 24/7 claims filing.
Pros
Cons
Yes, Farmers Insurance is a highly legitimate, well-established provider. Founded in 1928 and headquartered in Woodland Hills, California, it serves more than 10 million households with over 19 million policies through a nationwide agent network. Farmers is a subsidiary of the Zurich Insurance Group and is a separate, unaffiliated company from similarly named insurers like State Farm or Farm Bureau. Its primary underwriting companies hold an A (Excellent) rating from AM Best, indicating a strong ability to pay claims.
Regulatory standing. National Association of Insurance Commissioners (NAIC) data shows the complaint index for Farmers' primary auto subsidiary sits slightly above the national median of 1.00 — a modest signal worth weighing against its scale and financial strength.
Farmers earns a BestGuide Expert Score of 4.5/5.0 for auto insurance, marking it a strong, flexible choice. Its biggest strengths are a large discount slate (over 20), highly rated digital tools, and the Signal telematics program, which rewards safe driving with up to 30% off at renewal. Customizable add-ons like New Car Replacement and rideshare coverage make it flexible for drivers with specific needs, and an A (Excellent) AM Best rating backs its stability. The trade-offs: base rates can run above the national average before discounts, and its NAIC complaint index sits slightly above the median. For drivers who bundle or lean into telematics, Farmers offers a compelling mix of customization and savings; those unwilling to chase discounts may find cheaper base rates elsewhere.
BestGuide gives Farmers an Expert Score of 4.5/5.0, crediting its financial stability, 20-plus discounts, and strong digital tools. It's a top pick for drivers who bundle or use telematics, with above-average base rates as the main caveat.
Yes for drivers who can take full advantage of its discounts — especially bundling or the Signal safe-driving program. It offers strong value for customizable coverage, though base rates may be higher than some budget competitors.
Farmers is highly competitive on the number of available discounts (over 20) and its A (Excellent) AM Best rating is on par with top-tier insurers. Its base price can be higher, and its NAIC complaint index is slightly above the national median.
It can be more expensive than the national average if you don't qualify for discounts. But with safe-driving discounts (up to 30%) and bundling (up to 20%), many drivers find the final price highly competitive.
You can file a claim 24/7 online, in the mobile app, or by phone. A claims representative guides you from assessment to repair, and Farmers guarantees repairs done at its certified shops for as long as you own the car.
The spokesman is Academy Award winner J.K. Simmons, who has played Professor Nathaniel Burke in the "We Know From Experience" campaign since 2010.
No. Farmers and State Farm are separate, competing companies with different structures and pricing. Farmers is part of the Zurich Insurance Group, while State Farm is a mutual insurer owned by its policyholders.
An "open payout" refers to a claim that is still active and not fully settled — initial payments may be issued, but the final amount isn't determined yet, often pending further repairs, treatment, or investigation.
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