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Hims is a legitimate, publicly traded telehealth company whose licensed providers prescribe hair loss, ED, mental health and weight loss medicines online. The tradeoff is cost and billing: weight loss needs a $149 monthly membership on top of medication, many hair and ED products are compounded formulas the FDA has not approved, and the FTC, Utah and Los Angeles County sued Hims in July 2026 alleging hidden charges and hard cancellations. If you use it, read the checkout screen carefully, note your renewal date and cancel at least two days before it.
- Company
- Hims & Hers Health, Inc. (NYSE: HIMS), 2269 Chestnut Street #523, San Francisco, CA8
- Weight loss membership
- $39 the first month, then $149 a month; medication billed separately, as listed October 20261
- GLP-1 medication (cash)
- Wegovy pill, Ozempic pill and Foundayo pill from $149 a month; Wegovy pen and Ozempic from $199; Zepbound from $2991
- Hair loss
- Generic finasteride from $22 a month; combination finasteride and minoxidil products from $35 a month2
- Erectile dysfunction
- Generic sildenafil from $22 a month and tadalafil from $24; chews and 3-in-1 products from $303
- Insurance
- Not required and not billed; weight loss medication is FSA/HSA eligible, the membership is not1
- Refunds
- First month membership fee non-refundable; no refunds on shipped medication; partial periods refunded only at Hims' discretion4
- Regulator actions
- FTC lawsuit filed July 29, 2026; FDA warning letter September 2025; open SEC investigation since February 20267
Pros
- One account covers hair loss, ED, mental health and weight loss
- FDA-approved generics such as finasteride and sildenafil at published prices
- Brand-name Wegovy, Ozempic, Foundayo and Zepbound available for cash
- No insurance needed and discreet shipping
Cons
- FTC lawsuit pending over billing, cancellation and sharing health data with Meta and Snap
- Weight loss requires a $149 monthly membership on top of medication
- Many popular hair and ED products are compounded and not FDA approved
- Limited refunds: first month membership and shipped medication are non-refundable
- Binding arbitration for most disputes unless you opt out
Best for: Men who want a quick online prescription for an FDA-approved generic like finasteride or sildenafil and are comfortable managing a subscription.
Skip it if: You have insurance that covers GLP-1s or your usual doctor will prescribe, since you can avoid the membership fee and the subscription billing issues regulators have flagged.
hims vs. competitors
| Company | Weight loss program fee | Brand GLP-1 cash price | Compounded drugs sold | BBB |
|---|---|---|---|---|
| Hims | $39 first month, then $149 a month | From $149 (pills) to $299 (Zepbound) a month | Yes, for some hair and ED products; GLP-1s only on a limited scale | Not rated, accredited |
| Ro | $39 first month, then $74 to $149 a month | From $149 to $449 a month, or insurance | No compounded GLP-1s listed | A+ |
| Lemonaid Health | $49 a month | Zepbound vials from $299; Wegovy $1,599 cash | Yes, compounded GLP-1s | B-, not accredited |
| WeightWatchers Med+ | $74 to $84 a month after a $25 first month | Not included; insurance or cash | No | Not published here |
hims pricing at a glance
Hims prices, as listed on hims.com September to October 20261
| Treatment | Starting price | Notes |
|---|---|---|
| Weight loss membership | $39 first month, then $149 a month | Required for any weight loss medication; does not guarantee a prescription |
| Wegovy pill, Ozempic pill, Foundayo pill | From $149 a month | Medication only, plus membership |
| Wegovy pen, Ozempic | From $199 a month | Medication only, plus membership; Ozempic is approved for type 2 diabetes |
| Zepbound vial or KwikPen | From $299 a month | Medication only, plus membership |
| Generic finasteride | From $22 a month | FDA-approved generic |
| Finasteride and minoxidil combos (pill, chew, spray, serum) | From $35 a month | Some are compounded and not FDA approved |
| Generic sildenafil or tadalafil | From $22 or $24 a month | FDA-approved generics |
| ED chews, Hard Mints, 3-in-1 pill | From $30 to $35 a month | Compounded products, not FDA approved |
| Mental health medication | From $49 a month | Psychiatry medications after an online visit |
Actual price depends on the product, dose and subscription length you pick at checkout. Hims lists Mounjaro and Zepbound at $1,899 a month on some listings, so check which version you are being offered.
hims, step by step
Online intake
You pick a condition and answer a medical questionnaire. For weight loss you also join the membership at $39 for the first month.
Provider review
A licensed provider reviews your answers and may message you. The FTC alleges Hims charges for prescriptions almost immediately after intake, so check what you are agreeing to before you submit.
Prescription and shipping
If prescribed, medication ships from a partner pharmacy. Some weight loss prescriptions go to Gifthealth, a separate pharmacy that bills you and handles its own refunds and cancellations.
Automatic refills
Products are sold as subscriptions that renew automatically. Hims may charge your first renewal early and later renewals up to two days early.
Cancel before renewal
Cancel in the app or account under My Subscriptions, through the Help Center, or at 1-800-368-0038, at least two days before your renewal date. Cancelling a medication plan does not cancel the weight loss membership.
Hims legitimacy and licensing
Yes, Hims is a real company. It is the men’s brand of Hims & Hers Health, Inc., which trades on the New York Stock Exchange and files reports with the SEC. Licensed providers in affiliated medical groups review your intake and write prescriptions, and partner pharmacies ship the medication.
Being legitimate is not the same as being trouble free. On July 29, 2026 the FTC, the Utah Division of Consumer Protection and Los Angeles County sued Hims & Hers in federal court in Northern California. They allege the company charged people for prescriptions almost immediately after intake, made cancelling hard (phone, email or chat only before 2023, then a hidden online button) and shared health information with Meta and Snap. Hims denies the claims, and nothing has been proven in court. The company’s own filing says it had set aside about $60 million as of June 30, 2026 for estimated losses in that case.
The BBB lists Hims & Hers as accredited since February 2018 but currently shows it as not rated, with 4,506 complaints in three years. Earlier versions of this page reported an A+ rating, which no longer appears.
Hims pricing explained
Most Hims products are monthly or multi-month subscriptions. Hair loss starts at $22 a month for generic finasteride, and ED starts at $22 a month for generic sildenafil. Combination products, chews and sprays cost $30 to $39 a month and up.
Weight loss works differently. You pay a membership of $39 for the first month and $149 a month after that, and the medication is billed separately. Cash prices start at $149 a month for the Wegovy, Ozempic and Foundayo pills, $199 for the Wegovy pen and Ozempic, and $299 for Zepbound. A member on the cheapest pill pays about $298 a month in total after the first month.
Hims says insurance is not required, and its pages do not describe billing insurance for medication. The weight loss medication is FSA and HSA eligible, but you pay with a regular card and submit for reimbursement; the membership is not eligible.
Hims weight loss and compounded GLP-1s
Hims built much of its weight loss business on compounded semaglutide. The FDA sent it a warning letter on September 9, 2025 about how its websites described those products. In February 2026, HHS said it had referred the company to the Department of Justice, and the SEC opened an investigation into its statements about compounded semaglutide. Novo Nordisk sued Hims over a semaglutide patent on February 9, 2026 and voluntarily dismissed the case on March 9, 2026, keeping the right to refile.
In March 2026 Hims shifted its U.S. program to brand-name GLP-1s and now offers compounded GLP-1s only “on a limited scale,” according to its August 2026 quarterly report. Its weight loss page lists Wegovy, Ozempic, Foundayo, Zepbound and Mounjaro. Because of the open federal matters, BestGuide’s guide to GLP-1 programs does not currently rank Hims & Hers.
Talk with a doctor about whether a GLP-1 is right for you, and ask whether a medication is FDA approved or compounded before you pay.
What customers say about hims
Recurring themes across the review sites and complaint records listed above, not individual quotes.
Common praise
- Quick, simple online sign-up and intake
- Discreet delivery to your door
- Provider guidance that reviewers describe as professional
- Good results reported for hair loss and ED treatments
Common complaints
- Charges that customers did not expect, including renewals billed before delivery
- Trouble cancelling subscriptions or getting refunds
- Slow or unhelpful customer service replies
- Membership and medication costs higher than expected
Hair loss, ED and other treatments
Hims started with hair loss and ED. Generic finasteride, minoxidil foam and serum, generic sildenafil (Viagra) and generic tadalafil (Cialis) are FDA-approved medicines. Many of the products Hims features, such as the finasteride and minoxidil spray, chews, Hard Mints and 3-in-1 pill, are compounded, and Hims’ own pages say the FDA does not verify the safety, effectiveness or quality of compounded drugs.
It also offers mental health care with psychiatry medications from $49 a month, plus skin care and lab testing. Hims does not take insurance for these services.
Hims complaints and how to avoid problems
Complaints on the BBB and Trustpilot center on billing and cancellation: charges people did not expect, renewals billed before the last order arrived, and difficulty getting refunds. Hims replies to almost all negative Trustpilot reviews, but its terms leave most refunds to its discretion.
- Screenshot the checkout page showing the plan length and renewal price.
- Find your renewal date under My Subscriptions right after you order.
- Cancel at least two days before that date, since Hims may bill renewals up to two days early.
- If your weight loss prescription was sent to Gifthealth, cancel that medication with Gifthealth too.
- If a charge is wrong and Hims won’t fix it, dispute it with your card issuer and file a complaint with the FTC at ReportFraud.ftc.gov.
How to cancel Hims and get a refund
You can cancel in the app or online account under My Subscriptions, by contacting the Customer Help Center, or by calling 1-800-368-0038. Cancellation takes effect at the end of the current period, and you must cancel at least two days before renewal to avoid the next charge.
The terms, last updated August 31, 2026, say the first month weight loss membership fee is non-refundable, shipped medication cannot be refunded, and refunds for partly used periods are at Hims’ discretion. Cancelling only the medication plan leaves the $149 membership running, while cancelling the membership also cancels the medication plan.
Hims’ terms also require binding arbitration for most disputes unless you opt out within the time the terms allow.
Alternatives to hims
- Your own doctor and insurance Often the cheapest route if your plan covers GLP-1s or generic finasteride and sildenafil, which many pharmacies sell for a few dollars a month with a prescription.
- Manufacturer direct programs LillyDirect and NovoCare Pharmacy sell Zepbound and Wegovy to cash-pay patients without a separate $149 membership, though you still need a prescriber.
- Ro Similar telehealth model with only FDA-approved GLP-1s listed, prepaid membership options as low as $74 a month and help with insurance prior authorizations. Read review
- Lemonaid Health A lower $49 monthly weight loss fee if you are comfortable with compounded medications that the FDA has not approved. Read review
hims reviews
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Frequently asked questions
Is Hims a legit company?
Yes. Hims is owned by Hims & Hers Health, Inc., a public company on the New York Stock Exchange, and licensed providers write its prescriptions. It is also being sued by the FTC, Utah and Los Angeles County over billing, cancellation and data sharing, and those claims are unproven so far.
Why is the FTC suing Hims?
The July 29, 2026 complaint alleges Hims charged for prescriptions almost immediately after intake, made subscriptions hard to cancel and shared sensitive health information with advertising platforms such as Meta and Snap. Hims denies the allegations, and the case is pending in federal court.
What is Hims' BBB rating?
As of October 12, 2026 the BBB shows Hims & Hers as not rated, though it remains accredited since February 2018. The profile lists 4,506 complaints in the last three years.
How much does Hims cost a month?
Hair loss starts at $22 a month for generic finasteride and ED at $22 a month for generic sildenafil. Weight loss costs $39 the first month and $149 a month after that for the membership, plus medication from $149 a month.
Does Hims take insurance?
No. Hims says insurance is not required and its pages do not describe billing insurance. Weight loss medication is FSA and HSA eligible for reimbursement, but the membership fee is not.
Does Hims still sell compounded semaglutide?
Hims moved its U.S. weight loss program to brand-name GLP-1s in March 2026 and says it now offers compounded GLP-1s only on a limited scale. Compounded drugs are not FDA approved.
Are Hims hair loss products FDA approved?
Generic finasteride and minoxidil are FDA approved. Several featured products, including some sprays, chews and serums that combine ingredients, are compounded and not FDA approved, as Hims' own pages note.
How do I cancel my Hims subscription?
Cancel in the app or online account under My Subscriptions, through the Help Center, or by calling 1-800-368-0038. Do it at least two days before your renewal date, and cancel the membership itself if you are on the weight loss program.
Will Hims refund me?
Usually not. The first weight loss membership month is non-refundable, shipped medication can't be refunded, and other refunds are at Hims' discretion. If you were charged without authorization, contact your card issuer.
Is Hims cheaper than my pharmacy?
Often not for generics. Finasteride and sildenafil are widely available at low cash prices with a prescription from your own doctor, so compare before subscribing.
Sources (10)
Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards
- Hims: Weight loss page (Internet Archive copy, October 1, 2026) (accessed October 12, 2026)
- Hims: Hair loss page (Internet Archive copy, October 10, 2026) (accessed October 12, 2026)
- Hims: Erectile dysfunction page (Internet Archive copy, September 21, 2026) (accessed October 12, 2026)
- Hims: Terms and Conditions, last updated August 31, 2026 (Internet Archive copy) (accessed October 12, 2026)
- BBB: Hims & Hers Inc. business profile (accessed October 12, 2026)
- Trustpilot: Hims reviews (accessed October 12, 2026)
- FTC: FTC and States Act Against Hims & Hers (July 29, 2026) (accessed October 12, 2026)
- SEC EDGAR: Hims & Hers Health, Inc. Form 10-Q for the quarter ended June 30, 2026 (accessed October 12, 2026)
- FDA: Warning letter to Hims & Hers Health, Inc. (September 9, 2025) (accessed October 12, 2026)
- Hims: Mental health page (Internet Archive copy, September 30, 2026) (accessed October 12, 2026)
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