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Lemonade Review: Tech-Forward Home Insurance

Lemonade sells homeowners insurance online in 23 states and Washington, D.C., not nationwide, with policies from $25 a month and claims filed in its app.

LemonadeThis company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Tech-Forward Home Insurance BestGuide rating
3.7/5 BestGuide rating: 3.7 out of 5. Set by our editors from reputation, services, transparency, customer satisfaction and scale. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.

Best for: Owners of a standard single-family home or condo in a Lemonade state who want to buy, manage and claim online.

On this page13 sections
  1. Ratings and complaints
  2. Lemonade vs. competitors
  3. Step by step
  4. Lemonade home insurance legitimacy and licensing
  5. How much Lemonade home insurance costs
  6. What Lemonade homeowners insurance covers
  7. Claims and complaints
  8. How the Lemonade Giveback works
  9. Switching, canceling and your rights
  10. Who should look elsewhere
  11. What customers say
  12. Alternatives
  13. FAQ
Our verdict

Lemonade's homeowners policy suits people with a standard home in one of its 23 states plus D.C. who want to buy and file claims in an app, and it handles escrow and switching for you. It is a legitimate, licensed insurer: Lemonade Insurance Company is owned by publicly traded Lemonade, Inc. (NYSE: LMND), which had 3.3 million customers across its products at mid-2026, and Lemonade says it holds an A (Exceptional) Demotech rating. The tradeoff is service and fit: the BBB rates Lemonade Insurance Company B- with 618 complaints in three years, there are no local agents, and in many states the home policy sold through Lemonade is underwritten by Homesite Group companies, so check which insurer is named on your quote and compare at least two other carriers.

Price
Homeowners policies start at $25 a month; your rate depends on state, home age, building materials and rebuild cost1
Where it's sold
Arizona, California, Colorado, Connecticut, D.C., Georgia, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Wisconsin2
Who underwrites it
Lemonade Insurance Company or Metromile Insurance Company; in many states, including California, Texas and New Jersey, home policies are underwritten by Homesite Group member companies1
Financial rating
A (Exceptional) Financial Stability Rating from Demotech, per Lemonade; reinsured by Swiss Re, Munich Re and Hannover Re, among others2
Company size
3,308,666 customers and $1.43 billion in in-force premium across all Lemonade products as of June 30, 20264
Giveback
Lemonade takes a flat fee from premiums and donates leftover money to causes customers pick; over $12 million donated since 20173
Complaints
BBB: B- rating, not accredited, 618 complaints in 3 years; Indiana 2025 homeowners complaint index 2.31 (1 complaint on $4.9 million in premium)5
Cancellation
Cancel anytime in the app or online and get a refund for the remaining period you paid for1

Lemonade ratings and complaint records

  • BBB B- Lemonade Insurance Company, not accredited; business started October 15, 2015; 618 complaints in the last 3 years and 707 customer reviews View source
  • Indiana Department of Insurance 2.31 complaint index 2025 homeowners complaint index for Lemonade Ins Co (NAIC 16023): 1 complaint on $4.9 million in Indiana premium; 1.00 is average, and one complaint moves the index a lot for a small insurer View source
  • Trustpilot 4.2 out of 5 7,344 reviews across all Lemonade products, 77% five star and 17% one star; Lemonade replies to 99% of negative reviews View source
  • Apple App Store 4.8 out of 5 About 86,000 ratings for the Lemonade Insurance app View source
  • Demotech A (Exceptional) Financial Stability Rating as stated in Lemonade's FAQ View source

Pros

  • Quote, buy, manage and file claims entirely in an app rated 4.8
  • Policies from $25 a month, with discounts for bundling, alarms and paying annually
  • Handles escrow and switching from your old insurer
  • Replacement cost for personal property on homeowners policies
  • Cancel anytime with a refund for the unused period

Cons

  • Homeowners coverage is sold in only 23 states plus D.C.
  • BBB rating of B- with 618 complaints in three years
  • No local agents; help is through the app, chat or a homeowners phone line
  • In many states the home policy is underwritten by Homesite Group, not Lemonade
  • Earthquake coverage offered only in California, and flood is excluded as with most home policies

Best for: Owners of a standard single-family home or condo in a Lemonade state who want to buy, manage and claim online.

Skip it if: You want a local agent, own an older or high-value home, or live outside Lemonade's homeowners states.

Lemonade vs. competitors

Lemonade compared with competitors
CompanyHow you buyIndiana 2025 homeowners complaint index (1.00 = average)Indiana homeowners premium, 2025
Lemonade Online and in the app only2.31 (1 complaint)$4.9 million
State Farm Local agents, online and app1.51 (State Farm Fire and Casualty, 111 complaints)$836.6 million
Allstate Local agents, online and app1.06 (Allstate Vehicle and Property, 20 complaints)$214.7 million

Lemonade, step by step

  1. Get a quote online

    Enter your address and home details on the Lemonade site or app. Prices start at $25 a month and depend on your state, home age, materials and rebuild cost.

  2. Check the insurer and coverage

    Your quote and policy name the underwriting company, which may be Lemonade or a Homesite Group company. Review dwelling, personal property and liability limits and your deductible, plus any hurricane deductible.

  3. Pay or set up escrow

    Pay by credit card or through your mortgage escrow. Lemonade says it notifies your old insurer, works with your lender and helps you get your prorated refund.

  4. File claims in the app

    Tap Claim in the app and add your bank details. Lemonade aims to pay simple property claims almost instantly; larger property and liability claims get a full review and take longer.

  5. Cancel anytime

    Cancel in the app or online and get a refund for the unused period. If you have a mortgage, have new coverage in place first so your lender doesn't buy force-placed insurance.

Lemonade home insurance legitimacy and licensing

Yes. Lemonade, Inc. is listed on the New York Stock Exchange (LMND) and reported 3,308,666 customers and $1.43 billion in in-force premium across renters, homeowners, car, pet and life insurance as of June 30, 2026. Its property insurer, Lemonade Insurance Company (NAIC 16023), is based at 5 Crosby St. in New York. Lemonade says it holds an A (Exceptional) Financial Stability Rating from Demotech and is reinsured by Swiss Re, Munich Re and Hannover Re, among others.

One detail many reviews miss: Lemonade’s own disclosure says home policies in a long list of states, including California, Texas, New Jersey, Illinois and Georgia, are underwritten by member companies of Homesite Group, with Lemonade acting as the licensed agent. That isn’t a problem by itself, but the insurer on your declarations page is the one that pays claims, so look it up with your state insurance department.

How much Lemonade home insurance costs

Lemonade says homeowners policies start at $25 a month. What you’ll actually pay depends on your state, your home’s age and building materials, what it would cost to rebuild, your deductible and your claims and credit history; Lemonade’s FAQ says people with poor credit or past claims may pay more. Lemonade doesn’t publish average premiums, so get a quote and compare it with at least two other carriers for the same coverage limits and deductible.

You can lower the price by bundling with Lemonade car or pet insurance, paying the full year up front, adding smoke alarms, deadbolts or a burglar alarm, or choosing a higher deductible. In hurricane states, check the separate hurricane deductible listed next to your regular one.

What Lemonade homeowners insurance covers

A standard Lemonade homeowners policy covers the cost to rebuild your home, other structures such as sheds and garages, your belongings (including theft away from home), extra living costs if the home is unlivable, personal liability and medical payments to injured visitors. Personal property is covered at replacement cost, and belongings in a self-storage unit are covered up to 10% of your personal property limit.

Like most home policies, it excludes floods, earthquakes, sinkholes, neglected maintenance, mold, wear and tear and pests. Lemonade sells earthquake policies only in California, and the base policy does cover fire, explosion or theft that results from an earthquake. If you need flood coverage, ask about the National Flood Insurance Program or a private flood policy.

What customers say about Lemonade

Recurring themes across the review sites and complaint records listed above, not individual quotes.

Common praise

  • Simple online quote and purchase
  • Easy-to-use app
  • Fast approval and payment on simple claims
  • Quick switching and escrow handling

Common complaints

  • Claim denials over exclusions or coverage disputes
  • Too little communication while a claim is reviewed
  • Hard to reach a person, and repeated document requests
  • Automated chat that can't handle complex questions

Claims and complaints

You file claims in the app. Lemonade aims to pay the majority of simple property claims almost instantly, but says larger property and liability claims need a full review and take longer, and so do claims with missing information or a prior loss.

Complaint data is mixed. The BBB rates Lemonade Insurance Company B- and lists 618 complaints over three years. In Indiana’s 2025 homeowners complaint index, Lemonade scored 2.31, based on a single complaint against a small book of $4.9 million in premium, so treat that figure as a weak signal. Trustpilot reviews, which cover all Lemonade products, average 4.2, with praise for fast simple claims and complaints about denials, slow communication on bigger claims and trouble reaching a person.

If a claim is denied, ask for the denial and the policy language in writing, and contact your state insurance department if you can’t resolve it.

How the Lemonade Giveback works

Lemonade says it takes a flat fee from premiums, uses the rest to run the business, pay claims and buy reinsurance, and donates what’s left to causes customers choose. It says it has donated more than $12 million since 2017. Lemonade, Inc. is a public benefit corporation and a certified B Corp. The Giveback doesn’t lower your premium, so compare prices on coverage alone.

Switching, canceling and your rights

Lemonade says it will notify your previous insurer, work with your mortgage lender on escrow and help you get a prorated refund. You can cancel a Lemonade policy anytime in the app or online and get a refund for the remaining period you paid for, and if a home closing falls through it says it will cancel at no charge.

Home insurance is regulated by your state insurance department, which licenses insurers, reviews rates and takes complaints. If you have a mortgage, keep continuous coverage when switching; a lapse can lead your lender to buy much more expensive force-placed insurance and bill you for it.

Who should look elsewhere

Lemonade isn’t an option if your state isn’t on its homeowners list. It’s also a weaker fit if you want a local agent to walk you through a large claim, own a historic or high-value home that needs special coverage, or live in a wildfire, hurricane or flood zone where coverage terms and deductibles matter a lot. An independent agent can compare several carriers for those homes at no cost to you.

Alternatives to Lemonade

  • State Farm Better if you want a local agent to call when you have a claim or coverage question. Read review
  • Allstate Agents plus a large national footprint, and a lower Indiana complaint index than Lemonade in 2025. Read review
  • An independent insurance agent Free to use and can quote several carriers at once, which helps if your home is older, high value or in a wildfire or hurricane area.
  • Your state's FAIR Plan, where one exists A last-resort option if private insurers, including Lemonade, won't cover your home.

Lemonade reviews

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Frequently asked questions

Is Lemonade a real insurance company?

Yes. Lemonade Insurance Company is a licensed insurer owned by Lemonade, Inc., which trades on the NYSE. In some states, the home policy sold through Lemonade is underwritten by Homesite Group companies, so check the insurer named on your policy.

How much is Lemonade homeowners insurance?

Lemonade says policies start at $25 a month. Your price depends on your state, home age, materials, rebuild cost, deductible and history, so get a quote and compare it with other carriers.

What states is Lemonade homeowners insurance available in?

As of October 2026: Arizona, California, Colorado, Connecticut, D.C., Georgia, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Wisconsin.

Does Lemonade pay claims quickly?

Lemonade aims to pay most simple property claims almost instantly through the app. Larger property and liability claims, and claims missing information, get a full review and take longer.

What is Lemonade's BBB rating?

The BBB rates Lemonade Insurance Company B-. It isn't BBB accredited and has 618 complaints in the last three years.

Does Lemonade home insurance cover floods or earthquakes?

No. Floods and earthquakes are excluded, as with most home policies. Lemonade offers earthquake policies only in California; for flood, look at the National Flood Insurance Program or private flood insurance.

Is Lemonade accepted by mortgage lenders?

Lemonade says its homeowners coverage is accepted by major mortgage lenders, and you can pay through escrow, including at closing, or by credit card.

How do I cancel Lemonade home insurance?

Cancel anytime in the Lemonade app or online and you'll get a refund for the remaining period you've paid for. If you have a mortgage, start your new policy first so there's no gap.

What is the Lemonade Giveback?

Lemonade takes a flat fee from premiums and donates money left over after claims and costs to causes customers pick. It says it has donated over $12 million since 2017.

Does Lemonade use credit to set home insurance rates?

Lemonade's FAQ says poor credit or a record of claims may raise your premium, where state law allows insurers to consider them.

Sources (8)

Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards

  1. Lemonade: Homeowners insurance (price, coverage, cancellation, underwriting disclosure) (accessed October 12, 2026)
  2. Lemonade: FAQ (availability, Demotech rating, claims, earthquake coverage, flat fee) (accessed October 12, 2026)
  3. Lemonade: Giveback (accessed October 12, 2026)
  4. SEC EDGAR: Lemonade, Inc. Form 10-Q for the quarter ended June 30, 2026 (accessed October 12, 2026)
  5. BBB: Lemonade Insurance Company business profile (accessed October 12, 2026)
  6. Indiana Department of Insurance: 2025 Homeowners Complaint Index (accessed October 12, 2026)
  7. Trustpilot: Lemonade reviews (accessed October 12, 2026)
  8. Apple App Store: Lemonade Insurance (accessed October 12, 2026)
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