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Iubenda: The Best CMP for Small Businesses? Review

iubenda is a legitimate Italian compliance tool, part of team.blue since 2022, that generates privacy policies and runs a Google-certified cookie banner. Paid plans start at $5.99 a month per site.

By Krystine Carneiro, Contributor. See their work.Published November 27, 2025Updated October 16, 2026This page was compiled from primary sources: company disclosures and terms, the BBB and regulators. Our ratings method is described on the methodology page.
Iubenda BestGuide rating
4.3/5 BestGuide rating: 4.3 out of 5. Set by our editors from reputation, services, transparency, customer satisfaction and scale. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.

Best for: Small and mid-sized websites that want a Google-certified cookie banner and generated privacy documents without hiring a developer or lawyer.

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Compare consent management platforms
On this page15 sections
  1. Ratings and complaints
  2. Iubenda vs. competitors
  3. Pricing
  4. Step by step
  5. iubenda legitimacy and licensing
  6. iubenda pricing explained
  7. What iubenda does
  8. Introduction
  9. How Iubenda Manages Compliance
  10. Refunds and cancellation
  11. iubenda complaints and how to avoid problems
  12. Does iubenda make you compliant?
  13. What customers say
  14. Alternatives
  15. FAQ
Our verdict

iubenda suits small and mid-sized sites that want a privacy policy, cookie policy and consent banner from one dashboard: Essentials costs $5.99 a month per site billed yearly, and there's a free plan for sites under 5,000 pageviews a month. It is a real, established privacy compliance service (founded in 2011 in Italy and owned by team.blue since 2022) and it is on Google's list of certified consent management platforms, so its cookie banner works with Google Consent Mode for EU traffic. Watch the per-site pricing and the pageview caps, since overages cost extra and agencies pay per domain. It's a tool, not a lawyer, so have counsel review your documents if you handle sensitive data or operate in many jurisdictions.

Your options

  • Iubenda This review Small and mid-sized websites that want a Google-certified cookie banner and generated privacy documents without hiring a developer or lawyer.
    Visit site
  • Captain Compliance Alternative Mid-size and larger businesses with heavy ad tracking that want a vendor to set up and monitor consent, not just supply a banner.
    Visit site
Company
iubenda S.r.l., Milan, Italy; founded in 2011 by Andrea Giannangelo; joined team.blue in 20222
Pricing
Essentials $5.99, Advanced $24.99, Ultimate $99.99 per site per month billed yearly ($6.99, $27.99 and $119.99 billed monthly), as listed October 2026, plus VAT where applicable1
Free plan
Up to 5,000 pageviews a month, 3 third-party clauses, one language, full iubenda branding; banner switches off for the month at the cap3
Overage
Paid plans keep running past the pageview quota at about $0.06 (EUR 0.05) per 1,000 extra pageviews1
Refunds
Request a refund within 14 days of purchase or renewal for a full refund1
Google certification
Listed as a Google-certified CMP (ID 123, web and app); Consent Mode support included even on the free plan4
Scale
150,000+ clients and 2.5 million+ generated documents, per iubenda2

Iubenda ratings and complaint records

  • Trustpilot 4.4 out of 5 620 reviews, 80% five star and 9% one star; profile claimed by iubenda View source
  • Google certified CMP list Listed iubenda CMP ID 123, web and app View source
  • BBB No profile found BBB search returned no profile for iubenda, an Italian company View source

Pros

  • Google-certified CMP with Consent Mode on every plan
  • Low entry price and a usable free plan for small sites
  • Privacy, cookie and Terms documents in one dashboard
  • Documents update automatically when laws change
  • Full refund window of 14 days after purchase or renewal

Cons

  • Priced per site, which adds up for agencies and multi-site owners
  • Pageview caps with overage charges on paid plans
  • Free plan banner shuts off for the month at 5,000 pageviews
  • Terms and Conditions only from the Advanced plan up

Best for: Small and mid-sized websites that want a Google-certified cookie banner and generated privacy documents without hiring a developer or lawyer.

Skip it if: You run many high-traffic sites on a tight budget, or your data practices are complex enough that you need custom legal drafting.

Iubenda vs. competitors

Iubenda compared with competitors
CompanyFree planEntry paid plan (per site)Entry plan traffic limitPolicy generatorNext step
iubenda Yes, 5,000 pageviews$5.99/month billed yearly25,000 pageviewsYes Visit site
Termly Yes, 10,000 banner views$10/month billed yearly50,000 banner viewsYes, 2 policies on Starter
CookieYes Yes, 5,000 pageviews$10/month100,000 pageviewsNot published on pricing page Visit site
Cookiebot (Usercentrics) Yes, up to 50 subpages, 1 domainFrom $7.84 (EUR 7) a monthPriced by subpage countNot published on pricing page

Consent management platforms we reviewed

  1. Iubenda This review BestGuide rating: 4.3 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Small and mid-sized websites that want a Google-certified cookie banner and generated privacy documents without hiring a developer or lawyer.
    Visit site
  2. Captain Compliance BestGuide rating: 4.4 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Mid-size and larger businesses with heavy ad tracking that want a vendor to set up and monitor consent, not just supply a banner.
    Visit site Read review
  3. MineOS​ Best for: Mid-size and larger companies with a privacy or compliance team that need data mapping and request automation tied to consent.
    Read review
  4. Securiti​ BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Mid-size and large organizations with sensitive data across many clouds and SaaS apps that want security, privacy and AI governance in one platform.
    Visit site Read review
  5. CookieYes BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Small business and agency sites that want an inexpensive, Google-certified cookie banner with scanning and consent logs.
    Visit site Read review
See all consent management platforms, ranked

Iubenda pricing at a glance

iubenda privacy and consent plans, per site, as listed October 2026 (USD)1

Plan Billed yearly Billed monthly Pageviews per month Key limits
Free $0 $0 5,000 (banner turns off at the cap) 3 clauses, one language, iubenda branding, no Terms and Conditions
Essentials $5.99 $6.99 25,000 Up to 20 third-party clauses, one language, monthly scans
Advanced $24.99 $27.99 50,000 Up to 30 clauses, Terms and Conditions, all languages, geo-targeting
Ultimate $99.99 $119.99 150,000 Unlimited clauses, branding removal, hourly scans, mobile SDK, analytics

Paid plans charge about $0.06 (EUR 0.05) per 1,000 pageviews over the quota. Prices exclude VAT and other taxes. Accessibility plans (powered by AccessiWay) are sold separately from $7 a month.

Iubenda, step by step

  1. Create a free account

    Sign up and add your website; iubenda can scan it to find services and cookies.

  2. Build your documents

    Pick the services you use from a library of 2,400+ prewritten clauses to generate a privacy and cookie policy, plus Terms and Conditions on Advanced and up.

  3. Add the cookie banner

    Install with the WordPress plugin, Shopify app, Google Tag Manager or a code snippet, and turn on Google Consent Mode.

  4. Pick a plan

    Upgrade per site based on pageviews and features. You can request a full refund within 14 days of purchase or renewal.

  5. Keep it current

    Documents auto-update when laws change, and scheduled scans flag new services added to your site.

iubenda legitimacy and licensing

Yes. iubenda S.r.l. is a registered Italian company based in Milan. Andrea Giannangelo founded it in 2011, and it joined team.blue in 2022. It says it serves more than 150,000 clients and that its banner runs on more than 7 billion pages a month.

Independent checks back that up. Google lists iubenda as a certified consent management platform (CMP. Consent management platform, the software that collects, stores and passes on visitor consent choices. Compare consent management platforms ID 123, web and app), which matters if you run Google ads or analytics for visitors in the EEA, UK or Switzerland. Its Trustpilot profile shows 4.4 out of 5 from 620 reviews. We found no BBB profile, which is normal for a European company.

iubenda pricing explained

iubenda charges per site. Billed yearly, Essentials is $5.99 a month, Advanced $24.99 and Ultimate $99.99; month to month they cost $6.99, $27.99 and $119.99. Each plan includes a monthly pageview quota (25,000, 50,000 or 150,000), and if you go over, the banner keeps working and you pay about $0.06 (EUR 0.05) per 1,000 extra pageviews.

The free plan covers sites under 5,000 pageviews a month, but with only 3 clauses, one language and iubenda branding, and the banner switches off for the rest of the month if you hit the cap. Terms and Conditions start at Advanced. Agencies have separate multi-client plans.

Checked the fees?Visit siteCompare all

What iubenda does

  • Privacy and cookie policy generator built from 2,400+ prewritten clauses for third-party services, with automatic updates.
  • Cookie banner and consent log that records each visitor’s consent or opt-out choice.
  • Google Consent Mode v2. A Google feature that adjusts how Google tags behave based on each visitor's consent. Compare consent management platforms and IAB TCF. The Transparency and Consent Framework, an ad industry standard for sharing consent signals. Compare consent management platforms support, plus geo-targeting on Advanced and Ultimate.
  • Terms and Conditions generator on Advanced and Ultimate.
  • Integrations for WordPress, Shopify, Google Tag Manager, a mobile SDK (Ultimate) and a REST API.
  • Accessibility plans from AccessiWay, sold separately.

Quick Verdict: Is Iubenda Worth It?

Yes, for SMBs. Iubenda is the best “set-it-and-forget-it” solution for small to mid-sized businesses. It automates the hardest part of compliance: writing the legal documents.

Best For: Companies using WordPress/Shopify that need Google Consent Mode v2 support without hiring a lawyer.

See Iubenda Pricing & Plans »

Introduction

Privacy regulations have grown significantly across the United States and globally, making compliance an essential part of modern digital operations. However, for most businesses, hiring a lawyer to write a Privacy Policy for every new landing page is too expensive.

Iubenda positions itself as the solution to this problem. It is a “Compliance as a Service” platform that helps businesses collect consent and generate legal documents automatically. It is one of the most widely recognized solutions for Google Consent Mode v2 implementation.

This review provides a clear analysis of Iubenda’s strengths, pricing traps, and real user feedback to help you decide if it fits your organization’s needs.

How Iubenda Manages Compliance

Unlike simple cookie plugins, Iubenda is a 360-degree compliance platform. It covers GDPR, CCPA (California), and LGPD (Brazil) through a mix of automated software and legal expertise.

Here are the three core pillars of how it works:

1. The “Lawyer” in the Cloud (Policy Generator)
This is Iubenda’s “killer feature.” Instead of copying a template, you use their Privacy and Cookie Policy Generator. You select the services you use (e.g., “Google Analytics,” “Facebook Pixel,” “Mailchimp”), and it auto-generates a legally watertight policy. Crucially, it updates automatically when the laws change.

2. Google Consent Mode v2 Support
With the 2024 changes to Google Ads, having a certified CMP is mandatory to track conversions in Europe. Iubenda offers a native integration with Google Consent Mode v2. This ensures that your marketing tags adjust their behavior based on user consent, preventing you from getting blocked by Google.

3. Plug-and-Play Integrations
Iubenda integrates directly with popular CMS platforms via the Iubenda Plugin. Whether you use WordPress, Shopify, Magento, or Joomla, you can deploy the cookie banner without touching complex code.

What customers say about Iubenda

Recurring themes across the review sites and complaint records listed above, not individual quotes.

Common praise

  • Responsive, professional support that fixes technical issues
  • Simplifies privacy policies and cookie consent in one place
  • Clear dashboard and setup help
  • Documents that update automatically

Common complaints

  • Initial setup and banner configuration can be confusing
  • Hard to find account actions such as deleting a site
  • Some users felt left to solve problems themselves
  • Per-site pricing and pageview caps add up for multi-site owners

Refunds and cancellation

iubenda says you can try any paid plan for 14 days and get your money back if you request a refund within 14 days of purchase or renewal. Because the 14 day window also applies at renewal, check your renewal date and decide promptly if you plan to switch tools. Payment is by credit card or PayPal.

iubenda complaints and how to avoid problems

Most Trustpilot reviews are positive and praise support. The recurring complaints are a confusing first setup, account actions that are hard to find, and a few users who felt left to fix problems themselves. Cost surprises usually come from adding sites or exceeding pageview quotas.

Check your monthly pageviews before choosing a plan, scan your site after installing so the banner actually blocks trackers before consent, and test in a private browser window from the regions you serve.

Does iubenda make you compliant?

It helps, but it can’t guarantee compliance on its own. Laws like the EU GDPR, California’s CCPA and Brazil’s LGPD depend on what data you actually collect and how you use it, and a generated policy only reflects what you tell the tool. Google requires a certified CMP for publishers serving ads to users in the EEA, UK and Switzerland, and iubenda meets that requirement. If you collect sensitive data or sell to children, have a privacy lawyer review your setup.

Still deciding?Visit siteCompare all

Alternatives to Iubenda

  • CookieYes BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.Read review

    A cheaper per-pageview option if you mainly need a cookie banner and expect more than 25,000 pageviews a month.

    Visit site
  • Termly

    Its Pro+ plan has unlimited banner views and policies for $15 a month billed yearly, which can beat iubenda for busy single sites.

  • Cookiebot (Usercentrics)

    Prices by number of subpages rather than traffic, which suits small sites with heavy traffic.

  • Write your own policy with a lawyer

    Worth it if you handle health, financial or children's data, where a generated template may not cover your obligations.

See all consent management platforms, ranked

Next steps

This review Iubenda Visit site
Alternative Captain Compliance Visit site
Alternative Securiti​ Visit site

Iubenda reviews

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Frequently asked questions

Is iubenda free?

There's a free plan for sites under 5,000 pageviews a month, limited to 3 clauses, one language and iubenda branding. The banner turns off for the month once you hit the cap.

How much does iubenda cost?

Billed yearly, Essentials is $5.99 a month per site, Advanced $24.99 and Ultimate $99.99. Month to month they cost $6.99, $27.99 and $119.99, plus any VAT.

Is iubenda a Google-certified CMP?

Yes. Google's list of certified consent management platforms includes iubenda (CMP ID 123) for web and app, and Consent Mode support is included on every plan.

Who owns iubenda?

iubenda S.r.l. of Milan, Italy, which joined team.blue in 2022. It was founded in 2011 by Andrea Giannangelo.

Does iubenda offer refunds?

Yes. iubenda says you can request a refund within 14 days of a purchase or renewal and it will return the payment.

What happens if I go over my pageview limit?

On paid plans the banner keeps running and you pay about $0.06 (EUR 0.05) per 1,000 extra pageviews. On the free plan the banner is deactivated until the next month.

Does iubenda work with WordPress and Shopify?

Yes. It has a WordPress plugin and a Shopify app, plus Google Tag Manager integration and a REST API.

Does iubenda generate Terms and Conditions?

Yes, on the Advanced and Ultimate plans. The free and Essentials plans include only the privacy and cookie policy.

Is iubenda GDPR compliant?

iubenda provides tools built for GDPR, CCPA and other privacy laws, but compliance depends on how you configure them and what data you collect. It doesn't replace legal advice.

iubenda vs CookieYes: which is cheaper?

iubenda's Essentials is cheaper per month ($5.99 billed yearly) but caps you at 25,000 pageviews. CookieYes Basic is $10 a month with 100,000 pageviews, so busier sites may pay less with CookieYes.

Sources (8)

Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards

  1. iubenda: Pricing (accessed October 12, 2026)
  2. iubenda: About iubenda (accessed October 12, 2026)
  3. iubenda Help: Limitations of the Free Plan (updated August 25, 2026) (accessed October 12, 2026)
  4. Google AdSense Help: Consent management requirements and certified CMP list (accessed October 12, 2026)
  5. Trustpilot: iubenda reviews (accessed October 12, 2026)
  6. Termly: Pricing (accessed October 12, 2026)
  7. CookieYes: Pricing (accessed October 12, 2026)
  8. Cookiebot: Pricing (accessed October 12, 2026)
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