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Nom Nom's only recall we found was a July 2021 cat food recall tied to a Tyson chicken supplier; we found no dog food recall in FDA's enforcement data. It is a legitimate company: it is part of Mars Petcare's Royal Canin division, holds an A+ BBB rating with 3 complaints in three years, and scores 4.3 out of 5 on Trustpilot. You pay a premium for gently cooked meals that arrive pre-portioned for your dog's calorie needs, and you can't see a price until you finish the sign-up quiz. Freezer space, shipping problems and a no-returns policy on food are the main things to plan for.
- Owner
- NomNomNow Inc., Nashville, Tennessee; acquired by Mars in January 2022 and run as a brand within Royal Canin6
- Price
- Not published; you get a quote after entering your dog's age, weight, activity level and goals. Savings for less frequent deliveries and a multi-dog discount1
- Recipes
- Fresh Frozen: Beef Mash, Chicken Cuisine, Turkey Fare, Pork Potluck, Lamb Pilaf, Turkey and Chicken Cookout. Scoopable Meal Clusters: Chicken and Sweet Potato, Beef and Potato8
- Nutrition standard
- Recipes meet AAFCO Dog Food Nutrient Profiles for all life stages and are formulated by board-certified veterinary nutritionists, per Nom Nom1
- Shipping
- Free on meal plans of $85 or more to the 48 contiguous states; packed with dry ice or gel packs1
- Money-back offer
- Refund of your first order if you ask within 30 days of receiving it; no returns on perishable food2
- Where to buy
- Subscription at nomnomnow.com, plus Chewy, Amazon and PetSmart (standard pack sizes, prices can differ)1
- Recall history
- July 2021 voluntary recall of six lots of Chicken Cuisine cat food after supplier Tyson Foods flagged possible Listeria; no illnesses reported. No dog food recall found in FDA enforcement data5
Pros
- Meals arrive pre-portioned to your dog's calorie needs
- Recipes meet AAFCO nutrient profiles for all life stages, per Nom Nom
- Backed by Mars Petcare, with an A+ BBB rating and few complaints
- Easy to try first through retail packs at Chewy, Amazon or PetSmart
- First-order refund if your dog doesn't do well in 30 days
Cons
- No price shown until you finish the quiz
- Needs freezer space and planning to thaw
- Free shipping only on meal plans of $85 or more, and only in the 48 contiguous states
- No returns on food after the first-order offer
- Disputes go to individual arbitration under the terms
Best for: Owners of small and medium dogs who want fresh cooked meals portioned for them and have freezer space.
Skip it if: You feed a large or multi-dog household on a tight budget, or need a prescription diet.
Nom Nom vs. competitors
| Company | Main format | Price before quiz | First-order guarantee | BBB |
|---|---|---|---|---|
| Nom Nom | Fresh frozen and scoopable clusters | Not published | First-order refund within 30 days | A+ (not accredited) |
| The Farmer's Dog | Fresh frozen | From about $2 a day for the smallest plans | A+ | |
| Ollie | Fresh and baked | Full Fresh plan from $1.57 a meal | B (New York profile) | |
| Spot & Tango | UnKibble and fresh | From $0.53 a meal (UnKibble) | 14-day Happy Pup Guarantee | A+ |
Nom Nom pricing at a glance
How Nom Nom prices a plan, as listed October 20262
| Item | What Nom Nom publishes |
|---|---|
| Meal plan price | Not published; quoted after the quiz based on age, weight, activity and body goals |
| Discounts | Lower cost for less frequent deliveries; multi-dog discount |
| Shipping | Free on meal plans of $85 or more, 48 contiguous states |
| Recipe rotation | Mix or rotate recipes in each delivery at no extra charge |
| Retail packs | Sold at Chewy, Amazon and PetSmart; prices can vary from the website |
| First order | Refund available if requested within 30 days of receiving it |
Nom Nom also says it may charge service fees for changes after the cutoff, deliveries outside its service area or non-standard requests, and a fee if a carrier can't deliver because of improper instructions.
Nom Nom, step by step
Answer the quiz
You enter your dog's age, weight, activity level and body goals, and Nom Nom estimates daily calories and quotes a price.
Pick recipes
Choose one or more of the six Fresh Frozen recipes or the Scoopable Meal Clusters, and set how often you want deliveries.
Receive frozen packs
Boxes arrive cold with dry ice or gel packs. Move the food to the freezer right away and thaw packs in the fridge before serving.
Adjust as you go
Update your dog's profile, swap recipes, change the schedule or skip a delivery in your account.
Cancel any time
Cancel in your account, by email or by call or text to (415) 991-0669. Ask for the first-order refund within 30 days of delivery if it isn't working.
Nom Nom legitimacy and licensing
Yes. NomNomNow Inc. started in 2015, is based in Nashville, Tennessee, and was bought by Mars in January 2022. Mars runs it as a separate brand inside its Royal Canin division, and the Nom Nom terms of service now sit alongside the Mars terms of use.
The BBB rates NomNomNow A+ with 3 complaints in the last three years. The company is not BBB accredited. On Trustpilot it scores 4.3 out of 5 from 1,869 reviews, with 72% five star and 6% one star.
Nom Nom cost
Nom Nom does not publish a price. You get a quote after you enter your dog’s age, weight, activity level and body goals, so a 15 pound dog and a 90 pound dog pay very different amounts. The company offers savings for less frequent deliveries and a multi-dog discount, and you can rotate recipes at no extra charge.
Shipping is free on meal plans of $85 or more to the 48 contiguous states. The terms allow service fees for late changes, deliveries outside the service area and non-standard requests. If you want to taste-test first, Chewy and Amazon sell a variety pack and PetSmart sells single packs, though retail prices can differ from the website.
What you get
Nom Nom sells six Fresh Frozen recipes (Beef Mash, Chicken Cuisine, Turkey Fare, Pork Potluck, Lamb Pilaf, and Turkey and Chicken Cookout) plus newer Scoopable Meal Clusters in Chicken and Sweet Potato and Beef and Potato. Clusters can be scooped straight from the freezer and thaw in about 15 minutes. It also sells jerky, wafers, sweet potato chews and two probiotics.
The company says each ingredient is cooked separately, recipes are formulated by board-certified veterinary nutritionists, and meals meet AAFCO nutrient profiles for all life stages. It does not offer prescription diets. If your dog has a medical condition, talk to your veterinarian before switching.
Has Nom Nom had a recall?
In July 2021, Nom Nom voluntarily recalled six lots of its Chicken Cuisine cat food made between March 8 and May 17, 2021, after its chicken supplier, Tyson Foods, reported possible Listeria contamination. Nom Nom said it had no reports of cats or owners getting sick. We found no dog food recall for Nom Nom in FDA’s food enforcement data. The Nom Nom site no longer lists any cat food.
What customers say about Nom Nom
Recurring themes across the review sites and complaint records listed above, not individual quotes.
Common praise
- Dogs eat the food eagerly, including picky eaters
- Pre-portioned packs remove measuring and guesswork
- Visible pieces of meat and vegetables rather than a paste
- Owners report better stools and coat after switching
Common complaints
- Late deliveries and boxes arriving thawed when dry ice runs out
- Rubber bands around frozen packs that damage or pierce seals
- Slow or uneven customer service on shipping problems
- High cost for large or multiple dogs
Complaints and what customers report
The most common problems on Trustpilot are shipping related: late boxes, dry ice that runs out so food arrives thawed, and rubber bands around frozen packs that damage the seals. Some long-time subscribers also report uneven responses from support. Praise centers on dogs eating eagerly, easy portioning and food that looks like real meat and vegetables.
To avoid problems, check the box as soon as it arrives and contact Nom Nom right away if food is warm or packs are torn; the terms put the duty to inspect on you and ask you to report a missed delivery immediately.
Cancellation and refunds
Your subscription renews automatically until you cancel. You can cancel or reschedule in your account, by email, or by call or text to (415) 991-0669. The terms say you won’t get a prorated refund for the current period.
Nom Nom does not accept returns of perishable food or opened items. Its money-back offer covers your first order only: ask within 30 days of receiving it. Unopened non-perishable items can be returned within 2 weeks, less a $5 restocking fee. Disputes go to individual arbitration, though small claims court is allowed.
Who should skip Nom Nom
Nom Nom is a weak fit if you feed a large breed or several dogs on a budget, have little freezer space, live outside the 48 contiguous states, or need a prescription diet. If you only want to see whether fresh food helps, a retail variety pack or a fresh topper on kibble is a cheaper test.
Alternatives to Nom Nom
- Spot & Tango A better pick if you want to see a starting price before you sign up and prefer a shelf-stable option. Read review
- Ollie Worth comparing if you want to mix fresh and baked food in one plan. Read review
- The Farmer's Dog Another large fresh frozen subscription with an A+ BBB rating to price against Nom Nom. Read review
- Complete and balanced kibble with a fresh topper Costs far less per day; look for an AAFCO complete and balanced statement and ask your vet.
Nom Nom reviews
Written by readers, read by our moderators, never edited by the company.
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Frequently asked questions
Is Nom Nom a legitimate company?
Yes. NomNomNow Inc. is a Nashville company owned by Mars since 2022. It has an A+ BBB rating with 3 complaints in three years and a 4.3 out of 5 Trustpilot score.
Who owns Nom Nom dog food?
Mars agreed to buy Nom Nom in January 2022 and runs it as an autonomous brand within Royal Canin. The Nom Nom terms of service reference the Mars terms of use and Mars Petcare affiliates.
How much does Nom Nom cost per month?
Nom Nom doesn't publish prices. Your cost depends on your dog's age, weight, activity level and goals, and you see it after the quiz. Multi-dog and less frequent delivery discounts are available.
Has Nom Nom ever had a recall?
Yes, once that we found. In July 2021 it recalled six lots of Chicken Cuisine cat food after supplier Tyson Foods flagged possible Listeria. No illnesses were reported, and we found no dog food recall in FDA data.
Is Nom Nom AAFCO approved?
AAFCO doesn't approve foods. Nom Nom says its recipes meet AAFCO Dog Food Nutrient Profiles for all life stages and were formulated by board-certified veterinary nutritionists.
Can I buy Nom Nom in stores?
Yes. Chewy and Amazon sell a variety pack, and PetSmart sells single packs. Retail packs come in standard sizes, not portions for your dog, and prices can differ from the website.
How do I cancel Nom Nom?
Cancel in your online account, by email, or by call or text to (415) 991-0669. The subscription renews until you cancel, and there is no prorated refund for the current period.
Does Nom Nom have a money-back guarantee?
On the first order only. If you don't see benefits, ask for a refund within 30 days of receiving that order. Later orders of perishable food can't be returned.
Does Nom Nom ship everywhere?
Free shipping covers the 48 contiguous states on meal plans of $85 or more. Food ships frozen with dry ice or gel packs, so you need to unpack it promptly.
Is Nom Nom better than The Farmer's Dog?
Both sell fresh frozen food made to your dog's calorie needs. The Farmer's Dog advertises a starting price of about $2 a day for small plans, while Nom Nom quotes only after the quiz. Compare quotes for your dog's size.
Sources (9)
Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards
- Nom Nom: FAQ (accessed October 12, 2026)
- Nom Nom: Terms of Service (accessed October 12, 2026)
- BBB: NomNomNow Inc business profile (accessed October 12, 2026)
- Trustpilot: Nom Nom reviews (accessed October 12, 2026)
- TruthaboutPetFood.com: Nom Nom Chicken Cuisine cat food recall notice (July 2021) (accessed October 12, 2026)
- Pet Food Processing: Nom Nom Now acquired by Mars Petcare (accessed October 12, 2026)
- openFDA: Food enforcement report search (accessed October 12, 2026)
- Nom Nom: Homepage (accessed October 12, 2026)
- Spot & Tango: Homepage (accessed October 12, 2026)
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