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Pets Best suits owners who want to fine-tune price with a wide range of deductibles and reimbursement levels, insure an older pet (no upper age limit), or have claims paid straight to the vet. It is a legitimate pet insurer founded in 2005 by veterinarian Dr. Jack Stephens; it now belongs to Independence Pet Holdings, and its policies are underwritten by licensed insurers such as Independence American Insurance Company. Watch two things: in the sample policy we read, exam fees and take-home medications are paid add-ons, and premium increases at renewal are the top complaint on Trustpilot. Read your state's sample policy before you buy.
- Company
- Pets Best Insurance Services, LLC (administrator), Scottsdale, AZ; founded 2005 in Boise, Idaho; part of Independence Pet Holdings since 20242
- Underwriters
- American Pet Insurance Company, Independence American Insurance Company, Independence Pet Insurance Company or MS Transverse Insurance Company, by state1
- Plan options
- Reimbursement 50% to 90%; annual deductible $50 to $2,000 in $50 steps; annual limit $2,500, $5,000, $10,000 or unlimited (Arizona sample policy)3
- Waiting periods
- 3 days for injuries, 14 days for illness, 6 months for cruciate ligament (Arizona sample policy); vary by state3
- Accident-only price
- $9 a month for dogs and $6 for cats ($10 and $7 in Washington), per Pets Best4
- Age limit
- No upper age limit to enroll5
- BBB
- A, accredited since May 2026; 363 complaints in the last 3 years6
- Trustpilot
- 3.7 out of 5 from 6,464 reviews; 64% five star, 16% one star7
Pros
- Wide choice of deductibles ($50 to $2,000) and reimbursement (50% to 90%)
- Unlimited annual limit option
- No upper age limit to enroll
- Direct Vet Pay on every plan
- 30-day full refund trial if no claims are paid
Cons
- Exam fees and take-home meds are paid add-ons in the sample policy we read
- Premium increases are the most common complaint
- 6-month wait for cruciate ligament injuries
- Published price averages are from 2022 to 2023
- Underwriter and terms vary by state
Best for: Owners who want to tune premiums with deductible and reimbursement choices, insure a senior pet, or have the insurer pay the vet directly.
Skip it if: You want exam fees and medications included without add-ons, or you can't absorb sizable premium increases as your pet ages.
Pets Best vs. competitors
| Company | Reimbursement | Annual limit | Illness wait | BBB |
|---|---|---|---|---|
| Pets Best | 50% to 90% | $2,500 to unlimited | 14 days | A, accredited, 363 complaints in 3 years |
| Embrace | 70%, 80% or 90% | $2,000 to unlimited | 14 days | A+, accredited, 119 complaints in 3 years |
| Fetch | Up to 90% | $5,000, $10,000 or $15,000 | Up to 15 days | A+, accredited, 174 complaints in 3 years |
| Healthy Paws | 70% to 90% | $5,000, $7,000 or unlimited | 15 days | F, not accredited, 19 complaints in 3 years |
Pets Best pricing at a glance
Pets Best plan options and published prices4
| Item | Options or price |
|---|---|
| Reimbursement | 50%, 60%, 70%, 80% or 90% (Arizona sample policy; home page says up to 90%) |
| Annual deductible | $50 to $2,000 in $50 steps |
| Annual limit | $2,500, $5,000, $10,000 or no annual limit |
| Add-ons at enrollment | Exam fees, take-home prescription medications, rehabilitation and acupuncture; wellness plans for routine care |
| Dog accident and illness | $36 to $58 a month on average (Pets Best sales data, October 2022 to September 2023) |
| Cat accident and illness | $22 to $34 a month on average (same period) |
| Accident only | $9 a month for dogs, $6 for cats ($10 and $7 in Washington) |
Averages are Pets Best's own and are from 2022 to 2023, so current quotes may be higher. Premiums depend on your pet's age, species, breed and ZIP code and can rise at renewal. Plan options above come from the Arizona sample policy; check your state's sample on petsbest.com.
Pets Best, step by step
Get a quote
Enter your pet's species, breed, age and ZIP code, then choose reimbursement, deductible, annual limit and any add-ons. Add-ons must be picked at enrollment.
Waiting periods
Coverage starts after the waiting periods on your declarations page, such as 3 days for injuries and 14 days for illness in Arizona. A vet exam soon after enrollment can shorten some waits.
Try it for 30 days
You can cancel within 30 days of the effective date for a full premium refund if no claims were paid.
File a claim
Submit the invoice in the app or Customer Center within 180 days of treatment, or use Direct Vet Pay so Pets Best pays your vet.
Renew or cancel
The policy renews every year. Cancel online, by phone or in writing; unearned premium is refunded pro rata.
Pets Best legitimacy and licensing
Yes. Pets Best was founded in 2005 in Boise, Idaho by Dr. Jack Stephens, a veterinarian who issued the first North American pet insurance policy, and Greg McDonald. It joined Independence Pet Holdings in 2024 and says it has insured more than 1 million pets. Pets Best Insurance Services, LLC administers the policies, which are underwritten by licensed insurers: American Pet Insurance Company, Independence American Insurance Company, Independence Pet Insurance Company or MS Transverse Insurance Company, depending on your state.
AM Best affirmed Independence American’s A- (Excellent) rating in December 2025. Pets Best has an A BBB rating, accredited since May 2026, with 363 complaints in three years.
Pets Best cost
Pets Best’s cost page lists average accident and illness premiums of $36 to $58 a month for dogs and $22 to $34 for cats, based on its own sales data from October 2022 to September 2023. Accident-only coverage is $9 a month for dogs and $6 for cats ($10 and $7 in Washington). Current quotes may be higher, since those averages are two to three years old.
Your price depends on your pet’s age, species, breed and ZIP code, and the options you choose. In the Arizona sample policy, reimbursement runs from 50% to 90%, the annual deductible from $50 to $2,000 in $50 steps, and the annual limit $2,500, $5,000, $10,000 or unlimited. A higher deductible and lower reimbursement lower the premium.
What Pets Best covers
Accident and illness plans cover eligible accidents, illnesses, cancer, hereditary and congenital conditions such as hip dysplasia and luxating patella, emergency care, surgery, hospitalization and dental disease, at any licensed vet in the U.S. or Canada. Pre-existing conditions are not covered; the policy treats anything a vet advised on, treated, or had signs of before coverage or during a waiting period as pre-existing.
In the Arizona sample policy, exam fees, take-home prescription medications, and rehabilitation or acupuncture are supplemental benefits you must add at enrollment for an extra premium. Wellness plans for routine care such as vaccines and dental cleanings are separate add-ons.
What customers say about Pets Best
Recurring themes across the review sites and complaint records listed above, not individual quotes.
Common praise
- Fast claim processing, sometimes within days
- Easy claims through the app
- Direct payment to the vet
- Helpful agents on many calls
Common complaints
- Large premium increases at renewal or after claims
- Denied claims, including dental claims classed as routine
- Being passed between customer service and claims
- Coverage limits customers say were unclear
Pets Best complaints
On Trustpilot, 16% of 6,464 reviews are one star, and Trustpilot notes Pets Best hasn’t replied to negative reviews. The most common complaint is premium increases, with reviewers describing large jumps at renewal or after claims. Others describe denied claims, including dental work classed as routine, and being passed between customer service and claims. On the positive side, many reviewers say claims were processed in days.
To limit surprises, get your vet records to Pets Best early, ask how a condition will be treated before major dental or orthopedic work, and check your renewal notice each year.
Claims, refunds and cancellation
Submit claims with paid invoices within 180 days of treatment through the app or Customer Center. With Direct Vet Pay, available on all plans, Pets Best can pay eligible claims to your vet. You can cancel within 30 days of the policy start for a full refund if no claims have been paid. After that, cancel online, by phone or in writing, and unearned premium is refunded pro rata. Policies renew automatically each year.
If a claim is denied
Ask Pets Best for the denial reason in writing and the policy section it relies on, then follow the dispute steps in your policy. Pet insurance is regulated by your state insurance department, which takes complaints against insurers and administrators. Find yours through the National Association of Insurance Commissioners at naic.org.
Alternatives to Pets Best
- Fetch Includes sick-visit exam fees in the base plan, which Pets Best sells as an add-on in the policy we read. Read review
- Embrace A+ BBB rating and a similar range of annual limits up to unlimited. Read review
- ASPCA Pet Health Insurance Also owned by Independence Pet Holdings, with no upper age limit and annual limits from $2,500 to unlimited. Read review
- A dedicated pet savings account For a young, healthy pet, saving what you'd pay in premiums builds cash you can use at any vet with no exclusions.
Pets Best reviews
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Frequently asked questions
Is Pets Best a good pet insurance company?
It's a legitimate, long-running insurer with flexible options, no upper age limit and fast claim payments by many reviewers' accounts. Its main drawbacks are add-on costs for exam fees in some policies and complaints about premium increases.
Who owns Pets Best?
Pets Best joined Independence Pet Holdings in 2024. Policies are administered by Pets Best Insurance Services, LLC and underwritten by companies such as Independence American Insurance Company or American Pet Insurance Company, depending on state.
How much is Pets Best per month?
Pets Best lists average accident and illness premiums of $36 to $58 a month for dogs and $22 to $34 for cats, from 2022 to 2023 sales data. Accident-only plans are $9 for dogs and $6 for cats. Get a quote for a current price.
What is Pets Best's waiting period?
In the Arizona sample policy, 3 days for injuries, 14 days for illnesses and 6 months for cruciate ligament problems. Waiting periods vary by state, so check your declarations page.
Does Pets Best cover exam fees?
In the Arizona sample policy, exam fees are a supplemental benefit you must buy at enrollment. Check your state's policy and quote before assuming they're included.
Does Pets Best pay the vet directly?
Yes. Direct Vet Pay is available with all plans, so Pets Best can send eligible reimbursements straight to your veterinarian.
Does Pets Best have an age limit?
No. Pets Best says it has no upper age limit for enrollment and won't cancel or cut coverage because a pet gets older.
How long do I have to file a claim with Pets Best?
180 days from the treatment date, with a complete claim form and paid invoices, under the sample policy.
Can I cancel Pets Best and get a refund?
Within 30 days of the start date, you get 100% of premium back if no claims were paid. Later, unearned premium is refunded pro rata.
Does Pets Best cover pre-existing conditions?
No. Conditions a vet advised on, treated, or that showed signs before coverage began or during a waiting period are excluded. Pets Best says curable conditions that have healed are no longer treated as pre-existing.
Sources (10)
Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards
- Pets Best: Home page and underwriting disclosure (accessed October 13, 2026)
- Pets Best: Our story (accessed October 13, 2026)
- Pets Best: Sample policy, Arizona accident and illness (Independence American Insurance Company) (accessed October 13, 2026)
- Pets Best: Pet insurance cost (accessed October 13, 2026)
- Pets Best: Coverage (accessed October 13, 2026)
- BBB: Pets Best Insurance Services business profile (accessed October 13, 2026)
- Trustpilot: Pets Best reviews (accessed October 13, 2026)
- Pets Best: FAQ (accessed October 13, 2026)
- Apple App Store: Pets Best Pet Health Insurance (accessed October 13, 2026)
- Insurance Journal: AM Best affirms Independence American Insurance Company (Dec 18, 2025) (accessed October 12, 2026)
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