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HiBob's product, Bob, suits companies of roughly 50 to a few thousand employees, especially teams spread across countries, that want core HR, onboarding, performance reviews, surveys and compensation planning in one system. It is a legitimate, well-funded HR software company founded in 2015, and in September 2026 it raised $166 million led by Salesforce at a valuation reported above $3.2 billion. The main drawbacks are that it does not publish prices, so you cannot compare costs without a sales call, and some customers report hiring tools and reporting that fall short of the demo. Native payroll now covers only the US and UK; elsewhere Bob feeds data to your payroll provider.
Your options
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HiBob This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. This review Companies of about 50 to a few thousand employees, often across several countries, that want HR, performance and engagement in one modern system.
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Deel This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Alternative Companies hiring a mix of contractors and employees across several countries that want one platform and one invoice.
- Company
- Hi Bob Ltd, founded 2015 by Ronni Zehavi (CEO) and Israel David (CTO); headquarters in Tel Aviv with offices in New York, London, Sydney, Amsterdam, Berlin, Lisbon, Zagreb and Toronto1
- Price
- Not published; quote based on employee count and the modules you choose2
- Modules
- Core, Time and Attendance, Compensation (with Mercer benchmarking), Hiring, Learning, Talent package, Workforce Planning, Your Voice surveys, Payroll Hub and Bob Payroll2
- Payroll
- Native US payroll with federal and state tax filing and native UK payroll; Payroll Hub sends data to outside payroll providers in other countries3
- Funding
- $166 million round led by Salesforce with Farallon Capital, September 2026, valuing HiBob at over $3.2 billion4
- Security
- SOC 2 and ISO 27001; states HIPAA and GDPR compliance1
- Acquisitions
- Cassiopia (2021, anonymous reporting), Pento (2024, UK payroll), Mosaic (2025, headcount planning and FP&A)5
Pros
- Modern interface with high employee adoption
- Strong fit for multinational teams
- Broad module list: performance, compensation with Mercer benchmarks, surveys, workforce planning
- Native US and UK payroll, with Payroll Hub for other countries
- Well funded, with a Salesforce-led investment in 2026
Cons
- No published pricing
- Native payroll limited to the US and UK
- Hiring module and custom reporting draw complaints
- Some reviewers report features that differed from the sales demo
- More than very small companies need
Best for: Companies of about 50 to a few thousand employees, often across several countries, that want HR, performance and engagement in one modern system.
Skip it if: You are a small US business that mainly needs payroll, or you want to see prices before talking to sales.
HiBob vs. competitors
| Company | Published price | Native payroll | Best fit | Global support | Next step |
|---|---|---|---|---|---|
| HiBob | No, quote only | US and UK | Mid-sized and multinational companies | Multi-country HR data; payroll data sent to local providers outside US and UK | Visit site |
| BambooHR | Yes, $10 to $25 per employee a month | Add-on (US) | Small and mid-sized US companies | Not its focus | Visit site |
| Rippling | No, custom quote | Yes, including global payroll | Companies that want HR, IT and finance in one system | Global payroll and employer of record | Visit site |
| Gusto | Yes, Simple $49 a month plus $6 per person | Yes (US) | Small US businesses | US only | Visit site |
HR software solutions we reviewed
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HiBob This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. This review BestGuide rating: 4.6 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Companies of about 50 to a few thousand employees, often across several countries, that want HR, performance and engagement in one modern system. -
Deel This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.9 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Companies hiring a mix of contractors and employees across several countries that want one platform and one invoice. -
Paychex This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.9 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: U.S. businesses with roughly 10 to several hundred employees that want one provider for payroll, HR support, benefits and possibly a PEO. -
BambooHR BestGuide rating: 4.8 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: US small and midsize businesses buying their first HR system who want simple employee records, time off, hiring and onboarding at a published price. -
Rippling BestGuide rating: 4.8 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Growing companies, often 20 to several hundred people, that want payroll, benefits, devices, app access and expenses run from one system and have someone to own the setup. -
Justworks This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.6 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: U.S. small businesses that want better health benefits and HR compliance help for a published per-employee price. -
Remote This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.8 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Startups and mid-size companies hiring a handful to a few hundred people abroad that want published prices and an EOR that owns its local entities. -
Paycor, Inc. This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: U.S. businesses of roughly 10 to a few hundred employees that want payroll, HR and reporting in one platform and are willing to manage a structured setup.
HiBob pricing at a glance
HiBob vs BambooHR pricing, as listed October 20262
| Product | Published price | Basis | Payroll |
|---|---|---|---|
| HiBob (Bob) | Not published | Custom quote by headcount and modules | Native in US and UK; Payroll Hub elsewhere |
| BambooHR Core | $10 per employee a month ($250 a month flat for 25 or fewer) | Per employee per month, volume discounts | Add-on |
| BambooHR Pro | $17 per employee a month ($425 flat for 25 or fewer) | Adds performance and recognition | Add-on |
| BambooHR Elite | $25 per employee a month ($650 flat for 25 or fewer) | Adds compensation and advanced analytics | Add-on |
HiBob’s pricing page is a demo request form, so ask for a written quote that lists each module, the per-employee rate, any implementation fee and the contract length.
HiBob, step by step
Request a demo
You pick the modules you want to see, such as Core, Time and Attendance, Compensation or Payroll, and give your company size and country.
Get a quote
HiBob prices by headcount and modules, so the quote is the only way to learn the cost. Ask for implementation fees and renewal terms in writing.
Implementation
HiBob sets up employee records, org chart, permissions, workflows and payroll connections; a sandbox module is available for testing.
Roll out to employees
Staff use Bob on the web or the Bob HR mobile app for time off, profiles, shout-outs, surveys and reviews.
Renew or leave
Before renewal, export your employee and payroll history; some reviewers say they lost access to historical payroll data after a change.
HiBob legitimacy and licensing
Yes. HiBob was founded in 2015 by Ronni Zehavi and Israel David, is headquartered in Tel Aviv, and has offices in New York, London, Sydney, Amsterdam, Berlin, Lisbon, Zagreb and Toronto. It has raised Series A through D rounds since 2019, and in September 2026 it raised $166 million led by Salesforce, with Farallon Capital, at a valuation reported above $3.2 billion. It lists SOC 2 and ISO 27001 certification and says it is HIPAA and GDPR compliant.
Its product is called Bob, and the company is listed as Hi Bob Ltd in app stores. There is no BBB profile, which is normal for software sold to businesses rather than consumers.
How much HiBob costs
HiBob does not publish prices. Its pricing page is a demo request that asks for your headcount, country and the modules you want, and the quote is built from those. That makes direct comparison hard: BambooHR, for example, lists Core at $10, Pro at $17 and Elite at $25 per employee a month, or flat fees of $250 to $650 a month for 25 or fewer employees.
When you get a HiBob quote, ask for the per-employee rate for each module, any implementation or onboarding fee, the minimum contract length, the price increase cap at renewal, and whether payroll is priced separately.
What you get with Bob
- Core HR: employee records, org chart, permissions, workflows, analytics and a social home feed with shout-outs and clubs.
- Talent: hiring, onboarding, learning, and performance reviews with goals and 1:1s.
- Compensation: pay planning with benchmarking powered by Mercer.
- Time and Attendance: time off, timesheets and clock-ins.
- Your Voice: surveys and anonymous reporting.
- Planning: workforce and headcount planning, expanded after HiBob bought Mosaic in 2025.
- Bob AI: AI features built into the platform.
In the rapidly evolving landscape of human resources technology, finding a platform that balances administrative efficiency with employee engagement is a tall order. The days of clunky, spreadsheet-reliant HR management are fading, replaced by sleek, user-centric platforms designed to foster company culture. Enter HiBob, an HRIS. Human resources information system: software that stores employee data and runs HR tasks. Compare HR software solutions (Human Resources Information System) that has been making waves for its distinct focus on the employee experience. If you are a modern organization looking to streamline operations while keeping your team connected, this HiBob Review is the perfect place to start.
HiBob, often referred to simply as “Bob,” markets itself not just as a database for employee records, but as a platform for people management and culture building. It is particularly popular among mid-sized companies and fast-growing startups that require agility. But does the sleek interface hide a lack of depth, or is it a truly robust solution for complex HR needs? In this comprehensive HiBob Review, we will dissect the platform’s capabilities, usability, and value proposition to help you decide if it is the right fit for your organization.
Choosing the right software is a critical investment for your company’s future. To see how HiBob stacks up against the competition, we recommend looking at the broader market options available today. Compare HiBob with other top-rated companies to ensure you are getting the best tool for your specific needs.
How HiBob Works
At its core, HiBob functions as a central repository for all people data, but its design philosophy is what sets it apart. Unlike legacy systems that feel like data entry terminals, HiBob is built to resemble the social media apps we use daily. Upon logging in, users are greeted with a homepage that highlights birthdays, work anniversaries, shout-outs, and company news. This “Instagram-like” approach encourages daily adoption, ensuring that the HRIS becomes a hub of activity rather than a dusty digital filing cabinet.
The platform operates entirely in the cloud, accessible via desktop and a highly responsive mobile app. It uses a modular structure, meaning you can start with the Core HR functionalities and add modules for Performance, Compensation, Time and Attendance, and Surveys as your needs grow. Implementation is generally considered faster than enterprise-grade legacy systems, often taking weeks rather than months, thanks to intuitive import tools and dedicated implementation specialists.
Navigating the system is straightforward. The sidebar menu provides quick access to different modules, while the dashboard serves as a personalized command center for employees and managers alike. For HR administrators, the backend allows for granular control over permissions, workflows, and automation. Throughout our HiBob Review, we found that the automation engine is particularly powerful, allowing HR teams to set up “flows”, triggered sequences of tasks and emails that run automatically based on events like a new hire date or a role change.
Stand Out Features
To provide a thorough HiBob Review, we analyzed the specific modules that drive the platform. Here are the features where HiBob truly excels:
Core HR and The “Bob” Interface
The Core HR module is the foundation. It creates a digital profile for every employee that goes beyond basic demographics. It includes hobbies, superpowers (fun skills), and pronouns, humanizing the data. The Org Chart feature is dynamic, allowing users to visualize reporting lines and team structures easily, which is invaluable during rapid scaling.
Onboarding and Workflows
HiBob turns the often tedious onboarding process into an engaging experience. You can create pre-boarding portals where new hires can meet their team, read about company culture, and fill out paperwork before day one. The task automation ensures that IT, Finance, and HR are all notified to prepare equipment and accounts, reducing first-day friction.
Performance Management
The performance suite is flexible, supporting 360-degree reviews, self-assessments, and ongoing 1:1 check-ins. Unlike rigid annual review systems, HiBob encourages continuous feedback. Goal setting (OKRs) can be integrated directly into the platform, ensuring that individual performance is aligned with company objectives.
Culture and Engagement (Your Voice)
This is arguably HiBob’s flagship differentiator. The platform includes “Your Voice,” a tool for anonymous reporting and surveys. Furthermore, the “Clubs” feature allows employees to join interest groups (e.g., Hikers, Gamers), fostering connection in remote environments. Shout-outs and Kudos appear on the main feed, publicly recognizing hard work.
Payroll Hub
While HiBob is an HRIS first, its Payroll Hub connects seamlessly with various payroll providers (like ADP, Paylocity, or local providers in different countries). It acts as the source of truth, pushing data to the payroll system to ensure accuracy and reduce double entry.
What customers say about HiBob
Recurring themes across the review sites and complaint records listed above, not individual quotes.
Common praise
- Modern, easy interface that non-HR employees actually use
- Responsive customer support
- Flexible permissions, workflows and automation
- Good API and integrations with other systems
- Works well for teams in several countries
Common complaints
- Hiring (ATS) module needs too much manual work
- Features that did not match what sales demonstrated
- Occasional outages or slow access
- Building custom reports takes time to learn
- No published pricing
Does HiBob do payroll?
Yes, in two countries. Bob Payroll runs native payroll in the US, including federal and state tax filing, and in the UK, where HiBob added payroll automation by buying Pento in 2024. In other countries, Payroll Hub collects pay changes in Bob and passes them to your local payroll provider, so you still need a separate payroll company there. Older reviews that say HiBob never processes payroll are out of date.
Complaints and what customers report
On Trustpilot HiBob scores 4.1 out of 5 from 158 reviews, with 14% one star. Positive reviews praise the interface, support and automation. Negative reviews describe a hiring module that needs a lot of manual work, features that did not match the sales demo, occasional outages, and, in one case, losing access to historical payroll data after a change without notice.
To protect yourself, ask for a sandbox or trial setup that uses your real workflows, get promised features written into the contract, and confirm how you can export all records, including payroll history, if you leave.
Who should skip HiBob
Very small companies may pay for more system than they need; a payroll-first tool like Gusto, or BambooHR’s flat small-business pricing, is easier to budget. Companies that need native payroll in many countries should compare Rippling or an employer of record service, since Bob’s native payroll covers only the US and UK.
Alternatives to HiBob
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Published prices from $10 per employee a month and a simpler setup for US companies.
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Better if you want payroll in many countries plus IT and device management in the same system.
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Cheaper for small US businesses that mainly need payroll and benefits with light HR.
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Spreadsheets and your payroll provider’s free HR tools
Under about 25 employees, a shared spreadsheet plus the HR features included with your payroll service may be enough.
Next steps
HiBob reviews
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No reader reviews yet. If you have used HiBob, yours will be the first.
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Frequently asked questions
How much does HiBob cost per employee?
HiBob does not publish prices. It quotes by headcount and modules after a demo, so ask for the per-employee rate for each module, setup fees and contract length in writing.
Is HiBob a good company?
It is an established vendor founded in 2015, with offices in nine cities and a Salesforce-led $166 million investment in September 2026. Users rate the interface highly; complaints focus on hiring tools, reporting and sales promises.
Can HiBob run payroll?
Yes, natively in the US (with federal and state tax filing) and the UK. In other countries its Payroll Hub sends data to your existing payroll provider.
Who owns HiBob?
HiBob is a private company led by co-founder and CEO Ronni Zehavi. Investors include Salesforce, Bessemer Venture Partners, General Atlantic, Battery Ventures, Eight Roads, Farallon and others.
What is the difference between HiBob and Bob?
HiBob is the company and Bob is its HR platform. The mobile app is listed as Bob HR from Hi Bob Ltd.
HiBob vs BambooHR: which is better?
BambooHR publishes prices from $10 per employee a month and suits smaller US companies. HiBob is quote-only and built more for mid-sized and multinational teams, with native payroll in both the US and UK.
Is HiBob secure?
HiBob lists SOC 2 and ISO 27001 certification and says it is HIPAA and GDPR compliant. Ask for its current SOC 2 report under NDA as part of your security review.
What size company is HiBob for?
It is aimed at mid-sized and multinational companies. Very small businesses can use it, but simpler tools with published pricing may cost less.
Does HiBob have a mobile app?
Yes. Bob HR is on iOS and Android; the iPhone app is rated 4.7 out of 5 from about 1,440 ratings.
Where is HiBob based?
Its headquarters are in Tel Aviv, Israel, with offices in New York, London, Sydney, Amsterdam, Berlin, Lisbon, Zagreb and Toronto.
Sources (11)
Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards
- HiBob: About (accessed October 12, 2026)
- HiBob: Pricing (demo request) (accessed October 12, 2026)
- HiBob: Bob Payroll (accessed October 12, 2026)
- Bloomberg: Salesforce backs HR software firm HiBob at $3.2 billion value (accessed October 12, 2026)
- HiBob: Press kit (accessed October 12, 2026)
- Trustpilot: HiBob reviews (accessed October 12, 2026)
- Apple App Store: Bob HR (accessed October 12, 2026)
- BBB: Business search (accessed October 12, 2026)
- BambooHR: Pricing (accessed October 12, 2026)
- Rippling: Pricing (accessed October 12, 2026)
- Gusto: Pricing (accessed October 12, 2026)
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