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Audien Hearing Aids Review

Audien sells over-the-counter hearing aids for adults with perceived mild to moderate hearing loss, from $98 to $689 a pair. They come with a 45-day trial, but returns need a call or video appointment first.

Audien BestGuide rating
3.9/5 BestGuide rating: 3.9 out of 5. Set by our editors from reputation, services, transparency, customer satisfaction and scale. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.

Best for: Adults with perceived mild to moderate hearing loss who want a low-cost, ready-to-wear OTC hearing aid and are comfortable without a professional fitting.

On this page14 sections
  1. Ratings and complaints
  2. Audien vs. competitors
  3. Pricing
  4. Step by step
  5. Audien legitimacy and licensing
  6. Are Audien hearing aids FDA approved, or just amplifiers?
  7. Audien prices and models
  8. Audien return policy and warranty
  9. Audien complaints and how to avoid problems
  10. When to see a doctor instead
  11. Who should skip Audien
  12. What customers say
  13. Alternatives
  14. FAQ
Our verdict

Audien is a real Arizona company with an A+ BBB rating and a 4.6 Trustpilot score, and its current Atom and Ion models are listed with the FDA as over-the-counter hearing aids, not just amplifiers. They suit adults with mild to moderate hearing loss who want the lowest price and no appointments. The tradeoffs are a 1-year warranty, little or no personal fitting on the cheaper models, and a return process that requires a phone or video consultation within 45 days; BBB lists 521 complaints in three years, many about returns and devices that stop working. In 2021 Arizona's attorney general made Audien's parent stop calling its devices "FDA approved."

Your options

  • Jabra Enhance This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Alternative Adults with mild to moderate hearing loss who are comfortable with a smartphone app and want audiologist help without clinic visits.
  • Audicus This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Alternative Adults with perceived mild to moderate hearing loss who want hearing aids programmed to a hearing test and remote audiologist support without clinic prices.
Price
$98 to $689 a pair: Atom ONE $98, Atom Air $149, Atom Pro 2 $289, Atom X (2nd Gen) $389, Ion Air $489, Ion Pro 2 $689 (as listed October 2026)1
Device type
Over-the-counter (OTC) hearing aids; FDA’s registration and listing database shows Atom ONE, Atom 2, Atom Pro 2, Atom Air, Atom X and Ion models listed as OTC air-conduction hearing aids by manufacturers in Xiamen, China4
Trial and returns
45-day risk-free trial from delivery; returns must be authorized after a phone call or video appointment and be in transit by day 45; customer pays return shipping; store purchases go back to the retailer2
Warranty
1-year limited warranty against defects; excludes physical damage, water exposure, wax buildup and unauthorized changes2
Protection plan
AudienCare costs $9 a month and renews automatically until you cancel; Audien says it is not insurance3
Where to buy
audienhearing.com plus retailers including Walgreens, Target, Walmart, Costco, CVS, BJ’s and Staples1
Company
Audien Hearing, Scottsdale, AZ, founded in 2019; its app is published by Budget Hearing Aids, LLC; BBB accredited since December 3, 20215
Insurance
Not covered by insurance according to Audien; FSA and HSA cards accepted. Original Medicare does not cover hearing aids1

Audien ratings and complaint records

  • BBB A+ Accredited since December 3, 2021, 521 complaints in the last 3 years, 1,596 customer reviews View source
  • Trustpilot 4.6 out of 5 2,024 reviews, 75% five star and 14% one star; Audien replies to negative reviews View source
  • App Store 4.1 out of 5 Audien IQ app, only 9 ratings View source

Pros

  • Low prices, starting at $98 a pair
  • Listed with the FDA as OTC hearing aids, not just sound amplifiers
  • 45-day trial, free shipping and an A+ BBB rating
  • Sold online and at major pharmacies and big-box stores
  • FSA and HSA cards accepted

Cons

  • Returns require a phone or video consultation and must ship by day 45
  • Only a 1-year warranty, which excludes wax and water damage
  • Little or no personal fitting on the cheaper Atom models
  • 521 BBB complaints in three years, many about returns and failed devices
  • Past regulatory action over "FDA approved" advertising

Best for: Adults with perceived mild to moderate hearing loss who want a low-cost, ready-to-wear OTC hearing aid and are comfortable without a professional fitting.

Skip it if: Your hearing loss is severe, sudden or in one ear, or you want an audiologist to test you and program your hearing aids.

Audien vs. competitors

Audien compared with competitors
CompanyPrice per pairFitting helpTrialWarrantyNext step
Audien $98 to $689None needed; phone support45 days, consultation required to return1 year
Jabra Enhance $1,195 to $1,9953 years of remote audiology care100 days3 years Visit site
Signia Not published, set by each clinicIn-person fitting by a licensed professionalSet by the clinicSet by the clinic Visit site

Hearing aids companies we reviewed

  1. Audien This review BestGuide rating: 3.9 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults with perceived mild to moderate hearing loss who want a low-cost, ready-to-wear OTC hearing aid and are comfortable without a professional fitting.
  2. Jabra Enhance This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.8 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults with mild to moderate hearing loss who are comfortable with a smartphone app and want audiologist help without clinic visits.
  3. Audicus This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults with perceived mild to moderate hearing loss who want hearing aids programmed to a hearing test and remote audiologist support without clinic prices.
  4. Ceretone Hearing Aids This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.6 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults with mild to moderate hearing loss who want the lowest-cost Ceretone option for TV and one-on-one conversation.
  5. HearingLife BestGuide rating: 4.5 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults who want a full in-person hearing evaluation, professional fitting and ongoing adjustments, and who value having a local clinic for repairs.
  6. AudioNova This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. BestGuide rating: 4.2 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: Adults with moderate or more complex hearing loss who want an in-person exam, a professional fitting and ongoing adjustments.
  7. Signia BestGuide rating: 4.3 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner. Best for: People with mild to severe hearing loss who want a professional hearing test, an in-person fitting and ongoing adjustments.
See all hearing aids companies, ranked

Audien pricing at a glance

Audien hearing aids, prices per pair as listed October 20261

Model Price Style Controls
Atom ONE $98 In-ear On-device, no app
Atom Air $149 Lightweight in-ear, 24-hour battery No app required
Atom Pro 2 $289 In-ear, 4 hearing modes, UV cleaning case On-device
Atom X (2nd Gen) $389 Small in-ear Touchscreen on the charging case, no phone needed
Ion Air $489 Behind-the-ear Not published
Ion Pro 2 $689 Behind-the-ear, Bluetooth, 6 hearing profiles Smartphone app required

Prices change often and retail prices may differ. Charging takes about 4 to 6 hours. The optional AudienCare plan is $9 a month.

Audien, step by step

  1. Check whether OTC fits you

    OTC hearing aids are for adults 18 and older with perceived mild to moderate hearing loss. If you have any FDA red flag symptoms, see a doctor first.

  2. Pick a model

    Audien's site has a short hearing quiz and a free online hearing test; the main choice is in-ear Atom models versus behind-the-ear Ion models.

  3. Order online or in a store

    Shipping is free in the continental U.S. If you buy at a retailer, that store's return policy applies, not Audien's.

  4. Charge and wear

    Charge the case for about 4 to 6 hours, try the included ear tips for fit, and adjust volume or modes on the device, case or app depending on the model.

  5. Decide before day 45

    To return, call, text or email Audien early, finish the required consultation, and get the package in transit by the 45th day after delivery.

Audien legitimacy and licensing

Yes. Audien Hearing is a Scottsdale, Arizona company founded in 2019. It has been BBB accredited since December 2021 and holds an A+ rating, and Trustpilot shows a 4.6 out of 5 score from more than 2,000 reviews. It sells through its own site and through retailers such as Walgreens, Target, Walmart, Costco and CVS.

There are two cautions. First, the BBB lists 521 complaints in three years, and Trustpilot’s negative reviews center on returns, refunds and devices that fail. Second, in May 2021 the Arizona Attorney General settled with Budget Hearing Aids, the company that publishes Audien’s app, over ads that called its devices “FDA approved” or “FDA registered.” The company agreed to remove the FDA logo and those terms. Audien’s own site still compares its devices to $5,000 prescription aids and says customers report tinnitus relief; treat those as marketing claims, not test results.

Are Audien hearing aids FDA approved, or just amplifiers?

Audien’s current models are sold as over-the-counter (OTC) hearing aids. The FDA’s device registration and listing database shows Audien models, including Atom ONE, Atom Pro 2, Atom Air, Atom X and Ion, listed under the OTC air-conduction hearing aid product codes by manufacturers in Xiamen, China. Older reviews that call Audien a personal sound amplifier (PSAP. A personal sound amplification product: an electronic amplifier for people with normal hearing, not a medical device and not meant to treat hearing loss. Compare hearing aids companies) describe the brand before the FDA’s OTC rule took effect in 2022.

“FDA approved” is not the right term. The FDA does not approve OTC hearing aids one by one; it sets rules they must meet, and it warns that labels such as “FDA Registered” can be misleading. OTC hearing aids are meant for adults 18 and older with perceived mild to moderate hearing loss.

Audien prices and models

As listed in October 2026, every price is for a pair:

  • Atom ONE, $98: the basic in-ear model.
  • Atom Air, $149: a lighter in-ear model with up to 24 hours of battery life and no app.
  • Atom Pro 2, $289: in-ear with 4 hearing modes and a UV cleaning case.
  • Atom X (2nd Gen), $389: a small in-ear model with touchscreen controls on the charging case.
  • Ion Air, $489: behind-the-ear.
  • Ion Pro 2, $689: behind-the-ear with Bluetooth, a smartphone app and 6 personalized hearing profiles.

Audien also sells open-box and refurbished units, a trade-in credit program and AudienCare, a $9 a month protection plan that renews until you cancel. Insurance does not cover Audien, but FSA and HSA cards are accepted.

Alternative: Jabra EnhanceVisit siteCompare all

What customers say about Audien

Recurring themes across the review sites and complaint records listed above, not individual quotes.

Common praise

  • Low prices compared with most hearing aids
  • Patient, helpful phone support from named reps
  • Comfortable, small in-ear designs
  • Simple setup with no appointment

Common complaints

  • Return process that requires a consultation and refunds that take time
  • Devices or charging cases that stop working within months
  • Whistling or feedback and tips that slip out of the ear
  • Warranty claims that stall or come with shipping fees
  • Sound quality that falls short of expectations in noise

Audien return policy and warranty

Audien offers a 45-day risk-free trial from the day your order arrives, but the process has rules that trip people up:

  • You must contact Audien by phone, text or email and complete a phone call or video appointment with a hearing specialist before a return is approved.
  • After approval Audien emails a USPS label, and the package must be in transit by day 45. The policy says return shipping fees are the customer’s responsibility.
  • Return everything in the original packaging, undamaged. Wax, water or physical damage voids the refund.
  • Inspection takes 3 to 5 business days, and missing order numbers can delay refunds up to 21 business days.
  • Units bought at Costco, Walmart or another store must go back to that store.

The warranty is 1 year against defects in materials and workmanship. It does not cover physical damage, water, wax buildup or unauthorized changes.

Audien complaints and how to avoid problems

The most common complaints on the BBB and Trustpilot are about the return process, slow refunds, charging cases or earpieces that stop working, whistling and fit. To protect yourself:

  • Note your delivery date and start any return by about day 30, so the required consultation does not push you past day 45.
  • Keep the box, all accessories and your order number.
  • Pay by credit card, which gives you dispute rights if a promised refund never arrives.
  • Change wax guards and domes on schedule, since wax damage is excluded from the warranty.
  • If a problem is not resolved, file a complaint with the BBB or the Arizona Attorney General’s consumer protection office.

When to see a doctor instead

The FDA says to see a doctor before using an OTC hearing aid. An FDA-regulated hearing aid adults 18 and older with perceived mild to moderate hearing loss can buy without an exam, prescription or professional fitting. Compare hearing aids companies if your hearing changed suddenly in the past 6 months, you hear worse in one ear, you hear ringing in only one ear, you had blood, pus or fluid from the ear in the past 6 months, or your ear has an unusual shape. Ear pain, a feeling of wax blockage, dizziness or hearing that comes and goes are also reasons to get checked. These can signal conditions a hearing aid will not fix.

If you have tried OTC aids and still struggle in conversations, an audiologist can test you and recommend prescription devices.

Who should skip Audien

Audien is built for price, not personalization. If your loss is severe, you need help hearing in noisy restaurants, or you want someone to adjust the sound to your hearing test, a remote-care brand such as Jabra Enhance or a prescription brand fitted by an audiologist will serve you better. People who want a long warranty should also look elsewhere, since Audien covers defects for 1 year.

Alternative: Jabra EnhanceVisit siteCompare all

Alternatives to Audien

  • Jabra Enhance BestGuide rating: 4.8 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.Read review

    Worth the higher price if you want an audiologist to adjust your aids remotely, a 100-day trial and a 3-year warranty.

  • Signia BestGuide rating: 4.3 out of 5. Set by our editorial team from published factors such as cost, credentials, reputation, customer experience, services and guarantees. Verified partners are scored on our partner verification program and can be listed first; they are always labeled BestGuide Partner.Read review

    The better route for severe loss, loss in one ear, or if OTC aids did not help, since a professional tests and programs them for you.

  • AirPods Pro Hearing Aid Feature

    If you already own compatible AirPods Pro and an iPhone, the FDA authorized this OTC hearing aid software in 2024 for perceived mild to moderate loss.

See all hearing aids companies, ranked

Next steps

Alternative Jabra Enhance This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Visit site
Alternative Audicus This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Visit site
Alternative Ceretone Hearing Aids This company pays BestGuide when you connect with it through our site. Verified partners are scored on our partner verification program and can be listed first. Payment never changes what we report about fees, terms or complaints. Visit site

Audien reviews

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Frequently asked questions

Is Audien a legitimate company?

Yes. Audien Hearing is based in Scottsdale, Arizona, has been BBB accredited since 2021 with an A+ rating, and sells through major retailers. It also has 521 BBB complaints in three years, mostly about returns and devices that fail.

Are Audien hearing aids FDA approved?

No hearing aid sold over the counter is "FDA approved." Audien's current models are listed with the FDA as OTC hearing aids, which means they are sold under the FDA's OTC hearing aid rules for adults with perceived mild to moderate hearing loss.

Are Audien hearing aids just amplifiers?

Not anymore. Older Audien devices were sold as sound amplifiers, but the current Atom and Ion models are listed with the FDA as OTC hearing aids. The cheaper models still offer few adjustments compared with app-based or prescription aids.

How much do Audien hearing aids cost?

As listed in October 2026, Audien pairs cost $98 (Atom ONE), $149 (Atom Air), $289 (Atom Pro 2), $389 (Atom X), $489 (Ion Air) and $689 (Ion Pro 2). Retail store prices can differ.

What is Audien's return policy?

You get 45 days from delivery. Returns must be approved after a phone call or video appointment, the package must be in transit by day 45, and the customer pays return shipping. Items must be complete and undamaged for a full refund.

How long is the Audien warranty?

One year against defects in materials and workmanship. It does not cover physical damage, water exposure, wax buildup or unauthorized changes. AudienCare, a $9 a month plan, adds extra coverage.

Does Medicare or insurance cover Audien?

Audien says insurance does not cover its hearing aids, and Original Medicare does not cover hearing aids. Some Medicare Advantage plans include hearing benefits, and you can use FSA or HSA funds.

Where can I buy Audien hearing aids?

On audienhearing.com and at retailers including Walgreens, Target, Walmart, Costco, CVS, BJ's and Staples. Store purchases follow the store's return policy.

Which Audien model is best?

It depends on what you need. Atom ONE and Atom Air are the cheapest, Atom X adds touchscreen controls on the case, and Ion Pro 2 is the only one with Bluetooth, an app and 6 hearing profiles. None replaces a professional fitting for complex hearing loss.

Do Audien hearing aids help with tinnitus?

Audien says customers report relief, but it does not publish clinical evidence, and tinnitus has many causes. Ringing in only one ear is an FDA red flag, so see a doctor before relying on any OTC device for tinnitus.

Sources (12)

Facts on this page come from company websites, government agencies and regulators, checked on the dates shown. Editorial standards

  1. Audien Hearing: Home page, model comparison, retailers and FAQ (accessed October 12, 2026)
  2. Audien Hearing: Refund policy, shipping and warranty (accessed October 12, 2026)
  3. Audien Hearing: Terms of service (AudienCare) (accessed October 12, 2026)
  4. openFDA: Device registration and listing, OTC hearing aids (accessed October 12, 2026)
  5. BBB: Audien Hearing business profile (accessed October 12, 2026)
  6. Trustpilot: Audien Hearing reviews (accessed October 12, 2026)
  7. KTAR News: Arizona AG settles with hearing device company over deceptive advertising (May 17, 2021) (accessed October 12, 2026)
  8. FDA: OTC hearing aids, what you should know (accessed October 12, 2026)
  9. FDA: FDA authorizes first over-the-counter hearing aid software (accessed October 12, 2026)
  10. Medicare.gov: Hearing aids coverage (accessed October 12, 2026)
  11. Jabra Enhance: Hearing aids and pricing (accessed October 12, 2026)
  12. Apple App Store: Audien IQ (accessed October 12, 2026)
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