4.1/5
Service Evaluation
Key Takeaway: SureCam (Expert Score: 4.1/5.0)
SureCam earns a BestGuide Expert Score of 4.1/5.0 as a focused, video-first telematics provider for commercial fleets. Originally founded as Intelligent Telematics in the United Kingdom in 2014 and rebranded as SureCam after its 2017 headquarters move to St. Louis, Missouri, the company is led by CEO Max Hillman and is a Geotab Marketplace Premier Partner. SureCam holds an A+ BBB rating (Not BBB Accredited; BBB file opened November 2025) and is best for small-to-mid-sized fleets that want cloud-connected video evidence layered on top of existing telematics systems rather than a proprietary all-in-one platform.
Introduction
Fleet management has evolved well beyond simple dots on a map. Today, video evidence is the gold standard for protecting drivers and reducing insurance liability. According to the Federal Motor Carrier Safety Administration (FMCSA), driver-related factors are present in roughly 87% of large-truck crashes, making in-cab video documentation critical for exoneration and risk reduction. In this SureCam review, we analyze how this video-telematics provider stands out in a crowded market. Unlike traditional GPS trackers that only tell you where a vehicle is, SureCam focuses on showing you what is happening on the road.
SureCam provides network-connected dash cameras that integrate seamlessly with fleet management software. While many competitors offer video as an add-on, SureCam treats it as the core product. This makes it a popular choice for businesses looking to prioritize safety and liability protection without overhauling their entire operations platform.
Is this the right safety solution for your fleet? If you want to see how they stack up against the competition, compare SureCam with other top-rated companies.
About SureCam
SureCam is a U.S.-headquartered video telematics company providing cloud-connected dash cameras and AI-driven fleet safety software for commercial fleets. The company was originally founded as Intelligent Telematics in the United Kingdom in 2014 and relocated its headquarters to the St. Louis, Missouri area in 2017, with the SureCam brand becoming its primary U.S. and global identity. The U.S. entity was incorporated on September 14, 2018, and SureCam continues to maintain operations in the United Kingdom serving European customers. The company is led by CEO Max Hillman, who has held the role since July 2017.
SureCam is a Geotab Marketplace Premier Partner, a status reserved for high-tier, fully integrated solutions on the Geotab platform. The company has raised institutional capital from Lewis & Clark Capital (lead investor in the 2022 Series B and the 2025 Series B), CCA Financial, and Zero G Capital, complemented by a debt facility from Boundary Street Capital. The board includes Jason Koch, co-founder of Telogis (a telematics platform acquired by Verizon in 2016), adding industry experience to its governance.
Key facts about SureCam:
- Headquarters: 7730 Carondelet Ave, Saint Louis, MO 63105
- Originally Founded: 2014 (as Intelligent Telematics, in the United Kingdom)
- U.S. Entity Incorporated: September 14, 2018
- Business Type: Limited Liability Company (LLC)
- Former Name: Intelligent Telematics
- CEO: Max Hillman (since July 2017)
- Industry: Video Telematics & Connected Dash Cameras
- Markets Served: United States, United Kingdom, Europe, Canada, APAC
- BBB Rating: A+ (Not BBB Accredited; BBB profile opened November 6, 2025, with BBB Serving Greater Missouri & Southern Illinois)
- Best Known For: Cloud-connected dash cameras as a Geotab Marketplace Premier Partner
How SureCam Works
SureCam operates on a “video-first” philosophy. The system utilizes internet-connected dash cameras (available in road-facing or dual-facing configurations) that upload footage to the cloud instantly when a triggering event occurs. These triggers usually include harsh braking, rapid acceleration, sharp cornering, or collisions.
The SureCam dash cam for trucks and fleets is designed to be hardware-agnostic regarding the telematics data. While SureCam offers its own GPS tracking interface, its hardware is best known for deep integration with major telematics providers, most notably Geotab. As a Geotab Marketplace Premier Partner, SureCam enables fleet managers to view video footage directly within MyGeotab alongside Hours of Service (HOS) logs, route planning, and Geotab’s rule-based safety triggers. The same integration architecture supports several other major telematics platforms.
SureCam cameras capture forward and (optionally) inward-facing footage continuously to an onboard SD card, with the cellular connection reserved for event uploads to control data costs. SureCam installation is typically straightforward, with most vehicles wired up in under an hour, and SureCam offers professional installation through its certified partner network in major U.S. metro areas.
SureCam Pricing
SureCam pricing is handled through custom quotes based on fleet size, hardware tier (SureCam offers multiple dash cam models from single-channel forward-facing to AI-enabled dual-facing), and contract term length. The company uses a subscription model that bundles the hardware, cellular data, and cloud storage into a single monthly cost per vehicle. While SureCam does not publicly publish its rates, fleet operators commonly report SureCam price in the range of $30 to $50 per vehicle per month, depending on camera configuration and contract length.
This bundled, OpEx-style approach eliminates high upfront capital expenditures and makes advanced video telematics accessible for small-to-mid-sized fleets that might otherwise be priced out of the category by competitors like Lytx or Samsara.
SureCam App and Login
Fleet managers access SureCam footage through the web-based SureCam login portal at view.surecam.com and through a companion mobile app available for iOS and Android. The SureCam app allows users to review event clips, request additional footage, and receive push notifications when incidents occur. While the web dashboard offers the deepest feature set for fleet administrators, the mobile app is useful for on-the-go reviews, quick incident response, and supervisor sign-off.
Pros and Cons
Every fleet technology solution has strengths and weaknesses. Here is a quick summary of what we found during our SureCam review.
| Pros | Cons |
|---|---|
| Instant Video Access: Footage is uploaded automatically via cellular networks immediately after an incident. | Limited Native Platform: Without an integration partner like Geotab, the standalone SureCam portal is functional but less feature-rich than all-in-one giants. |
| Geotab Marketplace Premier Partner: Top-tier Geotab integration brings video directly into MyGeotab, a key differentiator for existing Geotab users. | BBB Profile Is Recent: A+ BBB rating, but Not BBB Accredited and the BBB file was only opened November 2025, limiting the volume of long-term BBB-tracked customer feedback. |
| Affordable Entry: The subscription model bundles hardware, data, and cloud storage, reducing upfront costs for small-to-mid-sized fleets. | Not an ELD: The camera itself is not an Electronic Logging Device; HOS compliance requires integration with a separate provider. |
| Exoneration Tool: High-quality video is excellent for disputing false insurance claims and protecting drivers. | No Public Pricing: Quotes require a sales conversation, which slows down evaluation for time-sensitive buyers. |
| Small Business Friendly: Flexible plans and low hardware investment make SureCam suitable for fleets from 5 to 500+ vehicles, with active funding backing (Series B 2025 led by Lewis & Clark Capital plus $23.5M debt facility from Boundary Street Capital). | Mobile App Trade-Offs: Some SureCam complaints mention that the mobile app interface can be slower than the desktop dashboard for power users. |
SureCam vs Competitors
SureCam competes against well-funded, all-in-one telematics platforms. Here is how it stacks up against the most common alternatives:
- SureCam vs Samsara: Samsara is an all-in-one platform offering ELD, asset tracking, environmental monitors, and AI video in a proprietary ecosystem. SureCam is primarily a video solution that integrates into other systems (like Geotab) and is generally more affordable for fleets that just want reliable video evidence.
- SureCam vs Lytx: Lytx is known for its DriveCam product and AI-driven coaching workflows backed by a managed review team. Lytx tends to be more expensive and aimed at large enterprise fleets, while SureCam offers a leaner, more affordable video-first approach suitable for SMB and mid-market fleets.
- SureCam vs Motive (KeepTruckin): Motive bundles ELD compliance, dispatch, and AI dashcams in one platform. SureCam is the better fit if you already have an ELD or telematics provider you like and only want to add evidentiary-quality video on top.
Is SureCam Legit?
Yes, SureCam is a legitimate and well-established player in the video telematics space. The company has operated since 2014 (originally as Intelligent Telematics in the U.K., rebranded and headquartered in St. Louis, Missouri in 2017), is registered as an LLC in Missouri, holds an A+ rating from the Better Business Bureau (Not BBB Accredited; BBB file opened November 6, 2025), and serves thousands of fleets globally through offices in the U.S. and U.K.
SureCam is particularly well-regarded for being a Geotab Marketplace Premier Partner, the top integration tier on one of the world’s largest telematics platforms. The company is led by CEO Max Hillman, who has been with SureCam since July 2017, and is backed by institutional investors including Lewis & Clark Capital, CCA Financial, and Zero G Capital, plus a $23.5M debt facility from Boundary Street Capital. The board includes Jason Koch, co-founder of Telogis (acquired by Verizon in 2016), adding industry depth. The company’s focus on providing reliable, evidentiary-quality video without unnecessary bells and whistles is consistently reflected in customer feedback.
SureCam BBB Rating
SureCam holds a BBB A+ rating with BBB Serving Greater Missouri & Southern Illinois but is Not BBB Accredited. The BBB profile lists the U.S. business as incorporated on September 14, 2018, and the BBB file was opened on November 6, 2025, which is relatively recent compared to long-established BBB profiles. As of mid-2026, there are no customer reviews or complaints recorded on the BBB profile.
For B2B SaaS and fleet technology categories, BBB is generally a less prominent trust signal than for consumer financial or services categories. The combination of A+ rating without accreditation and the recent BBB file opening should be interpreted as limited BBB-tracked customer data rather than as a negative signal. For category-relevant trust signals, the Geotab Marketplace Premier Partner status and the company’s institutional funding profile (Series B 2025 led by Lewis & Clark Capital plus a $23.5M debt facility) are stronger indicators of operational maturity in the video telematics space.
Final Verdict
SureCam is an excellent choice for fleets that prioritize video evidence above all else. It is particularly strong if you already use a telematics system like Geotab and want to add video capabilities without switching platforms. While it may lack the massive, all-encompassing ecosystem of some competitors on its own, its Geotab Marketplace Premier Partner status, affordable entry point, and 10+ years of operating history (originally as Intelligent Telematics in the U.K. starting 2014) make it a smart investment for risk reduction in the SMB and mid-market fleet segments.
However, if you need a single hardware unit that handles ELD compliance, navigation, and video all in one proprietary tablet, you might want to explore other options. To find the perfect fit for your specific needs, check our buyers guide for the best fleet tracking companies.
Frequently Asked Questions
- Is SureCam a good dash cam?
- Yes, SureCam is a commercial-grade dash cam designed for durability and connectivity. Unlike consumer dash cams, it is tamper-resistant and automatically uploads incident footage to the cloud, which makes it well suited for fleet liability protection.
- Does SureCam record all the time?
- Generally, the cameras record continuously to an onboard SD card (a rolling buffer). However, they typically only upload specific clips to the cloud when triggered by an event (like a crash or harsh brake) or when manually requested by a manager.
- Does SureCam record audio?
- SureCam dual-facing cameras can record in-cab audio, but the feature is configurable. Most fleet operators enable or disable audio based on local privacy laws and driver consent policies. When the feature is on, audio is captured alongside the inward-facing video.
- What is the difference between SureCam and Samsara?
- When comparing SureCam vs Samsara, Samsara is an all-in-one platform offering ELD, asset tracking, environmental monitors, and video in a proprietary ecosystem. SureCam is primarily a video solution that often integrates into other systems (like Geotab) and is generally more affordable for fleets that just want video.
- How does SureCam compare to Lytx?
- Lytx focuses on AI-driven driver coaching and managed safety services, often at a premium price point aimed at large enterprises. SureCam offers a leaner, lower-cost, video-first product that integrates with existing telematics providers, making it a better fit for small and mid-sized fleets.
- How long does SureCam keep video?
- Video retention depends on the SD card size and your subscription plan. Event videos uploaded to the cloud are stored for a longer period (often 30 to 90 days), while the continuous footage on the device is overwritten as the SD card fills up.
- Is SureCam compatible with ELD?
- The SureCam device itself is not an ELD (Electronic Logging Device). However, it is highly compatible with ELD providers, most notably Geotab as a Marketplace Premier Partner, allowing you to view HOS logs and video in the same dashboard.
- Does SureCam have GPS tracking?
- Yes. SureCam devices capture GPS data alongside video footage, allowing you to see vehicle location and speed at the time of any recorded incident.
- Is SureCam suitable for small businesses?
- Yes. SureCam’s bundled subscription model removes large upfront hardware costs, making it accessible for small fleets with as few as five vehicles. The platform also scales smoothly up to several hundred vehicles, which is why it is often recommended for small-to-mid-sized commercial operators.
- How much does SureCam cost?
- SureCam pricing is quote-based and depends on fleet size, hardware tier, and contract length. Fleet operators generally report pricing in the range of $30 to $50 per vehicle per month, with hardware, cellular data, and cloud storage bundled into the monthly fee.
- Who owns SureCam?
- SureCam is an independent company headquartered in Saint Louis, Missouri, originally founded as Intelligent Telematics in the United Kingdom in 2014 and rebranded after relocating its headquarters to the U.S. in 2017. The U.S. entity was incorporated as an LLC on September 14, 2018. The company is led by CEO Max Hillman and is backed by institutional investors including Lewis & Clark Capital, CCA Financial, and Zero G Capital.
- Where is SureCam located?
- SureCam’s U.S. headquarters is located at 7730 Carondelet Ave, Saint Louis, MO 63105. The company also operates offices in the United Kingdom that serve European customers.
- Does SureCam have an app?
- Yes. SureCam offers a mobile app for iOS and Android that allows fleet managers to view recorded footage, request additional clips, and receive incident alerts. The web portal at view.surecam.com remains the primary management interface for full administration.
- What is SureCam’s BBB rating?
- SureCam holds a BBB A+ rating with BBB Serving Greater Missouri & Southern Illinois but is Not BBB Accredited. The BBB file was opened on November 6, 2025. As of mid-2026, no customer reviews or complaints are recorded on the BBB profile.
- Was SureCam previously called Intelligent Telematics?
- Yes. The company was originally founded as Intelligent Telematics in the United Kingdom in 2014. It rebranded to SureCam after relocating its headquarters to St. Louis, Missouri in 2017 and incorporated its U.S. entity on September 14, 2018. The two names refer to the same company, not a parent and a subsidiary.