BestGuide research
BBB grades vs. online reviews: 2026 trust gap study
We compared BBB grades with Trustpilot scores for 465 companies. They barely line up: 23% of A+ companies score under 2 stars. Here is what the two scores measure, where they split, and how to check a company before you sign up.
0.12Correlation between BBB grade and Trustpilot score (0 means no relationship, 1 means a perfect match)
23%of companies with a BBB A+ score under 2 out of 5 on Trustpilot (71 of 310)
24 of 61companies with a BBB D or F still average 4 stars or more on Trustpilot
25%of all 465 companies score under 2 stars on Trustpilot
On this page9 sections
Shoppers often treat a BBB grade and a star rating as two views of the same thing. Across the 594 companies BestGuide has researched in money, insurance, health, home and tech, they aren't. We matched each company's Better Business Bureau grade with its Trustpilot score for the 465 companies that have both, covering 4,288,636 Trustpilot reviews. The correlation is 0.12, which statisticians would call no meaningful relationship.
Average Trustpilot score by BBB grade
Companies grouped by BBB letter grade. Higher BBB grades don't bring higher star ratings.
Bars run from 1.5 to 5.0 stars.
A+ on the BBB, under 2 stars on Trustpilot
The 15 with the most Trustpilot reviews, out of 71.
| Company | BBB | Trustpilot | Reviews |
|---|---|---|---|
| Stripe | A+ | 1.6 | 17,538 |
| AT&T | A+ | 1.2 | 11,795 |
| Travelocity | A+ | 1.3 | 8,731 |
| T-Mobile Home Internet | A+ | 1.4 | 8,718 |
| Lowe's | A+ | 1.4 | 8,446 |
| USAA | A+ | 1.3 | 4,329 |
| Capital One Bank | A+ | 1.2 | 4,319 |
| Ring | A+ | 1.2 | 3,786 |
| Bank of America® Travel Rewards | A+ | 1.4 | 3,686 |
| DirecTV | A+ | 1.3 | 3,181 |
| ADP Payroll | A+ | 1.2 | 3,127 |
| Xfinity | A+ | 1.2 | 2,882 |
| Sling | A+ | 1.1 | 2,725 |
| Gusto | A+ | 1.9 | 2,533 |
| PNC Virtual Wallet with Performance Select | A+ | 1.3 | 2,319 |
D or F on the BBB, 4 stars or more on Trustpilot
24 of the 61 companies with a D or F grade.
| Company | BBB | Trustpilot | Reviews |
|---|---|---|---|
| BlueNotary | F | 4.9 | 2,981 |
| Stellar (Data Recovery) | F | 4.8 | 5,562 |
| Infimobile | F | 4.7 | 1,171 |
| Wondershare Recoverit | F | 4.7 | 6,636 |
| Mobile Help | F | 4.6 | 5,740 |
| Remedy Meds | F | 4.6 | 13,766 |
| Remote | F | 4.6 | 3,510 |
| US Mobile | F | 4.6 | 7,360 |
| Disk Drill | F | 4.4 | 495 |
| Navy Federal | F | 4.4 | 52,077 |
| Sundays For Dogs | F | 4.4 | 1,220 |
| Chubb | D- | 4.3 | 3,625 |
| Network Solutions | D- | 4.3 | 17,013 |
| Sunbasket | F | 4.3 | 3,717 |
| GovSwift - VISA | D- | 4.2 | 733 |
| PeopleFinders | F | 4.2 | 3,096 |
| Private Internet Access | F | 4.2 | 11,015 |
| World Nomads | F | 4.2 | 6,633 |
| CookUnity | F | 4.1 | 16,151 |
| Dialpad | D- | 4.1 | 3,209 |
| Fridays | F | 4.1 | 4,900 |
| Healthy Paws | F | 4.1 | 3,894 |
| Maev | F | 4.1 | 449 |
| Visible | D | 4.1 | 9,104 |
Average Trustpilot score by category
Categories with at least 4 rated companies, lowest first. Linked to each buyer's guide.
Bars run from 0.5 to 5.0 stars.
Why the two scores disagree
They measure different things. A BBB grade is mostly about how a business handles complaints filed with the BBB: whether it responds, how quickly, whether it resolves them, plus how long it has operated and any government actions BBB knows about. It is not a customer satisfaction score, and companies don't need to be BBB accredited to get an A+.
Trustpilot is a star average from whoever chooses to write. Unhappy customers are more likely to post without being asked. Companies can also invite customers to review them, and those that invite every buyer tend to score higher. From public data we can't tell how many of a company's reviews were invited.
Size and category matter. Banks, insurers and streaming services have millions of customers and mostly hear from the ones with a billing or claims problem. A company that answers every BBB complaint can keep an A+ while thousands of customers are unhappy enough to post one star elsewhere.
How to check a company before you sign up
- Read the BBB complaint details, not just the letter grade. Look at what people complain about and whether the company's replies fix the problem.
- Search the CFPB complaint database for any bank, lender, card issuer or debt company. It shows the company's response to each complaint.
- On Trustpilot, sort by most recent and read the 1 and 2 star reviews. Note whether reviews are labeled as invited.
- Check regulators for the category: your state insurance department and the NAIC complaint index for insurers, FINRA BrokerCheck for brokers, the FDA recall list for health and pet products.
- Read the cancellation and refund terms before you pay. They drive more complaints in our data than product quality does.
Methodology
BestGuide editors recorded each company's BBB grade and Trustpilot score from the public profile pages, checked between October 12, 2026 and October 13, 2026, as part of our company reviews. Each figure links to its source in the company's review. Where a company has several BestGuide reviews, we counted it once. Grades were converted to a 13-point scale (F = 0, A+ = 12) to compute a Pearson correlation with the Trustpilot score. Category averages use the buyer's guide each company appears in and include only categories with at least four rated companies.
Limits: the companies are the ones BestGuide covers, not a random sample of U.S. businesses. BBB grades and Trustpilot scores change daily. CFPB counts are included in the download as published in each review, but they cover different time windows, so we don't rank companies on them.
You may quote the findings of this study with a link to this page. The BBB grades, Trustpilot scores and review counts shown here are reproduced from each company's public BBB and Trustpilot profile for commentary and comparison; they belong to those companies and remain subject to the BBB and Trustpilot terms of use. CFPB complaint counts are public domain U.S. government data. BBB and Trustpilot are trademarks of their owners, used here for identification only.
Full data
Download the data (CSV, 594 companies)
Each BBB grade and Trustpilot score links to the public page it was read from. The download is for checking our work; the BBB and Trustpilot figures in it are not licensed for reuse. Reuse terms.
Show all 594 companies
| Company | BBB | Trustpilot | Category |
|---|---|---|---|
| 1-800-PACK-RAT | A+ | 3.1 | |
| 2-10 Home Buyers Warranty | A | 1.3 | Home Warranty Companies |
| 7 Cups | B | 3.2 | BetterHelp Alternatives |
| 800.com | A | 4.3 | Business Phone Systems |
| AAA | A+ | 4.1 | Renters Insurance |
| AAA | A- | None | |
| AARP | B+ | 1.2 | Dental Insurance |
| Abode | C- | 2.2 | Ring Alternatives |
| Access BDD | A- | 3.7 | Stairlift Companies |
| Accor Plus | None | 1.8 | |
| Accredited Debt Relief | A+ | 4.8 | Debt Relief Companies |
| AccuQuote | A+ | 1.0 | Term Life Insurance |
| Achieve Personal Loans | A+ | 4.7 | Upstart Alternatives |
| Acuity | A+ | 4.4 | |
| ADP Payroll | A+ | 1.2 | Rippling Alternatives |
| ADT | A | 1.2 | Home Security Systems |
| Advantage Gold | A+ | 4.7 | Gold IRA Companies |
| Aeroflow Sleep | A+ | 3.6 | Places to Buy CPAP Supplies (2026) |
| Aetna | A+ | 1.2 | Dental Insurance |
| Agoda | C- | 2.9 | Expedia Alternatives |
| AIG Travel Guard | A+ | 4.0 | Travel Insurance |
| Aircall | None | 3.0 | Nextiva Alternatives |
| Alleviate Tax | A | 4.4 | Tax Relief Companies |
| Alliant Credit Union | A+ | 2.4 | Chime Alternatives |
| Allianz | A+ | 2.3 | Annuities |
| Allied Van Lines | A+ | 2.0 | |
| Allstate | A- | 1.3 | Home Insurance |
| Ally | A+ | 1.6 | Chime Alternatives |
| Aloe Care Health | A+ | None | |
| Ambetter | None | 1.2 | Health Insurance Companies |
| America's Preferred | A+ | 4.9 | |
| American Hartford Gold | A+ | 4.9 | Gold IRA Companies |
| American Home Shield | B | 3.5 | Home Warranty Companies |
| American Independence Gold | A+ | 4.7 | Gold IRA Companies |
| American Standard | A+ | 2.0 | Walk-In Tubs |
| American Van Lines Movers | None | 3.4 | |
| Americor | A+ | 4.7 | Debt Relief Companies |
| Ameritas | A+ | 1.4 | Dental Insurance |
| Amex Blue Cash Preferred | F | 1.3 | Cash Back Credit Cards |
| Amica Life Insurance | A+ | 4.5 | Term Life Insurance |
| Amplifon | A+ | None | |
| AmpliHear | D+ | None | Hearing Aids Companies |
| Amwell | A+ | 1.4 | BetterHelp Alternatives |
| Anthem Blue Cross Blue Shield | C | 1.5 | Dental Insurance |
| Anthem Tax Services | A+ | 4.5 | Tax Relief Companies |
| Apply Travel Programs TSA PreCheck | F | None | Travel Document Services |
| Ascent | A+ | 4.6 | |
| ASPCA | A+ | 3.6 | Pet Insurance |
| Assurant | A+ | 4.4 | Renters Insurance |
| AT&T | A+ | 1.2 | Xfinity Alternatives |
| Audicus | A | 3.6 | Hearing Aids Companies |
| Audien | A+ | 4.6 | OTC Hearing Aids |
| AudioNova | A+ | 3.2 | Hearing Aids Companies |
| Augusta Precious Metals | A+ | 4.8 | Gold IRA Companies |
| Auras Insurance | None | 3.2 | Travel Insurance |
| AutoPay | A+ | 4.7 | Auto Refinance Companies |
| Axos Bank | A+ | 4.3 | Checking Accounts |
| Azuga | A+ | 4.5 | Fleet and Vehicle Tracking Companies |
| BambooHR | C- | 3.3 | Rippling Alternatives |
| Bank of America® Travel Rewards | A+ | 1.4 | Travel Credit Cards |
| BARF World | A+ | 3.7 | Pet Food Companies |
| Bask Bank | A+ | 1.5 | CD Rates |
| Battalion Metals | A+ | 3.3 | Gold IRA Companies |
| Bay Alarm Medical | A+ | 4.8 | |
| BC Tax | A+ | 4.0 | Tax Relief Companies |
| BeenVerified | B+ | 3.5 | TruthFinder Alternatives |
| Bellhop | F | 3.4 | |
| Beltone | A+ | 2.5 | Hearing Aids Companies |
| Better | A | 4.2 | Mortgage Refinance Lenders |
| BetterHelp | A+ | 3.8 | Online Therapy Companies |
| Betterment | A- | 1.3 | Robo Advisors |
| biBerk | A+ | 4.5 | Business Insurance Companies |
| Birch Gold Group | A+ | 4.7 | Gold IRA Companies |
| Bitdefender | A+ | 4.3 | |
| Bitget | None | 1.7 | Crypto Exchanges |
| Biz2Credit | A+ | 4.6 | Small Business Financing Companies |
| Blue Apron | D- | 2.4 | HelloFresh Alternatives |
| Blue Cross Blue Shield | A+ | 1.2 | Medicare Advantage Plans |
| Blue Cross Blue Shield Global Solutions | A+ | 2.3 | Travel Insurance |
| BlueNotary | F | 4.9 | |
| Bluevine | A+ | 4.7 | Small Business Financing Companies |
| Boca Walk-In Tubs | A+ | None | Walk-In Tubs |
| Bone Dry | A+ | None | |
| Booking.com | F | 1.4 | Expedia Alternatives |
| Bose Hearing Aids | A+ | 3.6 | Hearing Aids Companies |
| Branch | A+ | 4.3 | Home Insurance |
| Bread Savings | A+ | 1.1 | CD Rates |
| Brightmeds TRT | A+ | 4.7 | |
| Brightside Health | A+ | 4.0 | |
| Brinks | A+ | 3.3 | ADT Alternatives |
| Bumble | F | 1.2 | Tinder Alternatives |
| CallHippo | F | 2.7 | Business Phone Systems |
| Calmerry | A+ | 3.9 | BetterHelp Alternatives |
| Cambridge Credit Counseling | A+ | 4.8 | Debt Relief Companies |
| Canva | None | 4.0 | Website Builders |
| Capital One Bank | A+ | 1.2 | Chime Alternatives |
| Capsule | None | 4.5 | Zoho CRM Alternatives |
| Cash App | None | 4.5 | |
| Cearvol | None | 3.7 | OTC Hearing Aids |
| Century Support Services | A+ | 4.8 | Debt Relief Companies |
| CenturyLink | None | 1.1 | |
| Cerebral | None | 4.2 | BetterHelp Alternatives |
| Ceretone Hearing Aids | A+ | 4.2 | Hearing Aids Companies |
| Cero Deuda | A+ | 3.7 | Debt Relief Companies |
| Champion Windows | C+ | 3.8 | Replacement Windows Companies |
| Charles Schwab | A+ | 1.5 | Annuities |
| Chase Bank | A- | 1.2 | Banks |
| Checkr | A+ | 4.0 | TruthFinder Alternatives |
| Chewy | A+ | 3.3 | |
| Chime | A+ | 3.5 | |
| Choice Home Warranty | B | 3.9 | Home Warranty Companies |
| Christian Mingle | C- | 1.3 | Dating Apps |
| Chubb | D- | 4.3 | Business Insurance Companies |
| Cigna | A+ | 1.2 | |
| Cincinnati Insurance | A+ | None | Business Insurance Companies |
| CIT Bank Platinum Savings | A- | 1.4 | High-Yield Savings Accounts |
| Citi Double Cash® Card | None | 1.1 | Cash Back Credit Cards |
| Citizens Bank | A+ | 1.4 | Student Loan Refinance Companies |
| City Bank | A+ | None | Personal Loan Lenders |
| Civic Tax Relief | A+ | 1.0 | Tax Relief Companies |
| ClearOne Advantage | A+ | 4.8 | Debt Relief Companies |
| Clover | None | 1.9 | POS Systems |
| Coinbase | A+ | 4.0 | Crypto Exchanges |
| College Ave | A+ | 4.5 | Private Student Loan Companies |
| Colonial Van Lines | A+ | 4.0 | Nationwide Moving Companies |
| Colorado Federal Savings Bank | A+ | None | CD Rates |
| Community Tax | A+ | 4.3 | Tax Relief Companies |
| Consumer Cellular | A+ | 4.2 | Medical Alert Systems |
| CookieYes | None | 4.8 | Consent Management Platforms |
| CookUnity | F | 4.1 | Meal Delivery Companies |
| Cove | B | 4.6 | Ring Alternatives |
| Cox | A+ | 1.2 | |
| CPAP.com | A+ | 3.7 | Places to Buy CPAP Supplies (2026) |
| Credible | A+ | 4.8 | Student Loan Refinance Companies |
| Credit Associates | A+ | 4.8 | Debt Relief Companies |
| Credit Pros | B+ | 4.9 | Credit Repair Companies |
| Credit Saint | A | 3.6 | Credit Repair Companies |
| Cricket Wireless | None | 1.6 | Mint Mobile Alternatives |
| Crypto.com | F | 2.0 | Coinbase Alternatives |
| CyberGhost | None | 3.9 | Surfshark Alternatives |
| Dairyland | A+ | 4.4 | Motorcycle Insurance Companies |
| Darwin's | None | 4.7 | Pet Food Companies |
| Davis Vision | A+ | None | |
| Debt Relief Advocates | A+ | 4.8 | Debt Relief Companies |
| DebtBlue | A+ | 4.9 | Debt Relief Companies |
| Deel | None | 4.6 | Rippling Alternatives |
| Dialpad | D- | 4.1 | Nextiva Alternatives |
| Digital Matter | None | 1.0 | Fleet and Vehicle Tracking Companies |
| Direct Auto Insurance | B | 1.5 | |
| DirecTV | A+ | 1.3 | YouTube TV Alternatives |
| Discover | A+ | 1.3 | |
| Disk Drill | F | 4.4 | Data Recovery Software and Services |
| Drake Tax | A+ | 3.6 | |
| DriveSavers | A+ | 2.9 | Data Recovery Software and Services |
| E*TRADE | D- | 1.1 | Roth IRA Accounts |
| E-file.com | A+ | 4.3 | Tax Filing Services |
| Eargo | A- | 4.0 | Hearing Aids Companies |
| Earnest | A+ | 4.6 | Student Loan Refinance Companies |
| EarthLink | A | 3.1 | |
| EaseUS | None | 4.8 | Data Recovery Software and Services |
| Eden | None | 4.5 | |
| eharmony | A | 2.9 | Tinder Alternatives |
| Elehear | None | 4.5 | OTC Hearing Aids |
| Elevate1 Financial | C+ | None | Debt Relief Companies |
| ELFI | None | 4.9 | Student Loan Refinance Companies |
| Ella′s Bubbles | A+ | 3.7 | |
| Embrace | A+ | 3.7 | Pet Insurance |
| Empower | A+ | None | Robo Advisors |
| Erie Home | A+ | 4.7 | |
| ESET | A+ | 4.6 | |
| Esurance | A+ | 1.2 | Auto Insurance Companies |
| eToro | B- | 4.0 | Online Brokers |
| EverBank | A+ | 2.0 | |
| Evermore Pet Food | A+ | None | |
| Everyday Life Insurance | A+ | 1.9 | |
| EveryPlate | A+ | 3.9 | HelloFresh Alternatives |
| Expedia | A+ | 3.5 | Hotel Booking Sites |
| ExpressVPN | None | 4.4 | Surfshark Alternatives |
| EyeMed | A+ | 1.4 | |
| ezTaxReturn.com | A+ | 1.6 | Tax Filing Services |
| Fabric by Gerber Life | B+ | 4.6 | Term Life Insurance |
| Facet | A+ | 4.8 | Financial Advisors |
| Factor | A+ | 3.5 | HelloFresh Alternatives |
| Farmers | A- | 1.3 | |
| Faye | None | 4.8 | Travel Insurance |
| Fetch | A+ | 4.6 | Pet Insurance |
| Fidelity | A+ | 1.3 | Robo Advisors |
| Fidelity National | A+ | 1.7 | |
| Figo | B | 3.3 | Pet Insurance |
| FileTax.com | A+ | None | Tax Filing Services |
| FileYourTaxes.com | A+ | 2.3 | Tax Filing Services |
| First Advantage | A+ | 1.5 | Background Checks |
| First American Home Warranty | B+ | 4.0 | Home Warranty Companies |
| First National Bank of America | A+ | 3.8 | CD Rates |
| First Premier Home Warranty | F | 1.9 | Home Warranty Companies |
| Five Star Tax Resolution | A+ | 4.0 | Tax Relief Companies |
| Fleetio | None | 3.3 | Fleet and Vehicle Tracking Companies |
| Fleetr | None | 3.1 | Fleet and Vehicle Tracking Companies |
| FleetWatcher | A+ | None | Fleet and Vehicle Tracking Companies |
| Folk | None | 4.0 | Zoho CRM Alternatives |
| Fora Financial | A+ | 4.7 | Small Business Financing Companies |
| Force Fleet Tracking | None | 2.5 | Fleet and Vehicle Tracking Companies |
| Freedom Debt Relief | A+ | 4.6 | Debt Relief Companies |
| Freely | A+ | 4.1 | Travel Insurance |
| FreeTaxUSA | A- | 2.7 | |
| Freshbooks | D- | 3.7 | Accounting Software |
| Freshdesk | C+ | 1.5 | |
| Freshpet | A+ | 4.6 | Pet Food Companies |
| Fridays | F | 4.1 | Online GLP-1 Weight Loss Programs |
| Frontier | A+ | 1.1 | Xfinity Alternatives |
| Fubo | B | 3.0 | YouTube TV Alternatives |
| Fundbox | A+ | 4.7 | Small Business Financing Companies |
| Funding Circle | None | 4.5 | |
| Galaxy Medical Alert Systems | A+ | 4.1 | |
| GEICO | A+ | 1.3 | |
| Gemini Exchange | F | 1.3 | Coinbase Alternatives |
| Gen Mobile | A+ | 3.3 | Prepaid Phone Plans |
| Generali | A+ | 2.8 | Travel Insurance |
| Geotab | None | 3.6 | Fleet and Vehicle Tracking Companies |
| GFiber | F | 3.7 | Xfinity Alternatives |
| Globalization Partners | A+ | 4.3 | Deel Alternatives |
| GoDaddy POS | A+ | 4.4 | Credit Card Processing Companies |
| Goldco | A+ | 4.4 | Gold IRA Companies |
| GoldenCrest Metals | A | 4.3 | Gold IRA Companies |
| Good Greek Moving & Storage | A+ | 2.3 | |
| GoodHire | A+ | 2.9 | TruthFinder Alternatives |
| GovSwift - VISA | D- | 4.2 | Travel Document Services |
| GPS Insight | A+ | 4.4 | Fleet and Vehicle Tracking Companies |
| Gravity Lending | A+ | 4.7 | Auto Refinance Companies |
| Green Chef | A+ | 3.9 | HelloFresh Alternatives |
| Grindr | None | 1.1 | Dating Apps |
| Guardian | A+ | 1.5 | Dental Insurance |
| Guild Mortgage | A+ | 2.4 | Mortgage Refinance Lenders |
| Gusto | A+ | 1.9 | Rippling Alternatives |
| H&R Block | A+ | 1.3 | |
| Happen Bank | A+ | 4.7 | Upstart Alternatives |
| Healthy Paws | F | 4.1 | Pet Insurance |
| hear.com | A+ | 4.5 | |
| HearingLife | C- | 2.5 | Hearing Aids Companies |
| Helcim | A+ | 4.0 | Credit Card Processing Companies |
| Helium Mobile | None | 2.9 | Prepaid Phone Plans |
| HelloFresh | A+ | 3.4 | Blue Apron Alternatives |
| hers | None | 3.3 | |
| HiBob | None | 4.1 | BambooHR Alternatives |
| Hinge | B | 1.2 | Tinder Alternatives |
| HireRight | A+ | 1.1 | Background Checks |
| Hiscox | A+ | 1.4 | Business Insurance Companies |
| Home Chef | A- | 2.3 | HelloFresh Alternatives |
| Home Warranty of America | B | 4.0 | |
| Homebase | D+ | 3.8 | |
| Hostinger | None | 4.6 | Web Hosting Services |
| Hotels.com | A+ | 3.2 | Hotel Booking Sites |
| HubSpot | D- | 1.5 | Zoho CRM Alternatives |
| Hulu | A- | 1.3 | YouTube TV Alternatives |
| Humana | A+ | 1.4 | Dental Insurance |
| Identity Guard | A+ | 3.1 | Identity Theft Protection |
| IdentityForce | None | 2.6 | |
| iLending | A+ | 4.5 | Auto Refinance Companies |
| IMG | B | 4.6 | Travel Insurance |
| Inc Authority | A+ | 4.9 | |
| InCharge Debt Solutions | A+ | 4.4 | |
| Incogni | A+ | 4.3 | |
| Independent Home | A+ | 2.9 | |
| Infimobile | F | 4.7 | |
| Instant Checkmate | A+ | 1.5 | Background Checks |
| InsureMyTrip | A+ | 4.9 | Travel Insurance |
| Intego | B- | 4.7 | |
| Intelius | A+ | 3.6 | Background Checks |
| International Van Lines | A+ | 3.8 | Nationwide Moving Companies |
| IPVanish | None | 4.0 | VPN Services |
| Iubenda | None | 4.4 | Consent Management Platforms |
| Jabra Enhance | A | 2.6 | OTC Hearing Aids |
| Jackson Hewitt | A- | 2.2 | |
| Jacuzzi | C- | 1.6 | |
| JG Wentworth | A+ | 4.8 | Debt Relief Companies |
| Just Food for Dogs | F | 1.8 | Fresh Dog Food |
| Justworks | D- | 2.1 | BambooHR Alternatives |
| Kaiser Permanente | A+ | 1.9 | Medicare Advantage Plans |
| Kanguro | A+ | 4.4 | Pet Insurance |
| Kayak | A- | 4.1 | Expedia Alternatives |
| Kohler | A+ | None | Walk-In Tubs |
| Kolbe Windows and Doors | A+ | None | Replacement Windows Companies |
| Kraken | None | 3.2 | Coinbase Alternatives |
| Larson Tax Relief | A+ | 4.7 | Tax Relief Companies |
| Leaf Home | A+ | 3.6 | Stairlift Companies |
| Legal & General America | B | 4.5 | Term Life Insurance |
| Legal Shield | A+ | 4.5 | |
| LegalZoom | A+ | 4.6 | |
| Lemonade | B- | 4.2 | Home Insurance |
| Lemonaid Health | B- | 4.3 | Weight Loss Programs |
| LendingTree | A+ | 4.5 | Auto Refinance Companies |
| Lendio | A+ | 4.5 | Small Business Financing Companies |
| Leverage Planning | A+ | 4.8 | Annuities |
| Liberty Mutual | A+ | 4.3 | |
| LibertyTax | None | 2.0 | Tax Filing Services |
| Life Alert | A+ | 4.9 | |
| Life Assure | A+ | 4.4 | |
| LifeFone | A+ | 4.5 | Medical Alert Systems |
| Lifeline | A+ | 3.9 | Medical Alert Systems |
| Lightspeed | F | 3.7 | POS Systems |
| LightStream | A+ | 1.5 | Upstart Alternatives |
| Limelight Bank | A+ | 3.2 | CD Rates |
| Linner | None | 3.8 | Hearing Aids Companies |
| Linxup | A+ | 2.7 | Fleet and Vehicle Tracking Companies |
| Lively | A+ | None | Medical Alert Systems |
| loanDepot | A+ | 4.0 | Mortgage Refinance Lenders |
| Lofta | None | 2.5 | Places to Buy CPAP Supplies (2026) |
| Lorex | A+ | 2.4 | Ring Alternatives |
| Lowe's | A+ | 1.4 | Replacement Windows Companies |
| Lucid Hearing | A- | 3.7 | Hearing Aids Companies |
| Lyca Mobile | None | 3.0 | |
| Maev | F | 4.1 | Pet Food Companies |
| Malwarebytes | A+ | 4.5 | Antivirus Software |
| Marcus by Goldman Sachs | A+ | 1.4 | Banks |
| Marley Spoon | F | 3.1 | HelloFresh Alternatives |
| MassMutual | A+ | 1.7 | Annuities |
| Match.com | B | 1.0 | Tinder Alternatives |
| maxbone | None | 4.4 | |
| Mayflower Moving | None | 2.2 | Nationwide Moving Companies |
| McAfee | None | 1.3 | |
| MDHearing | A+ | 1.9 | OTC Hearing Aids |
| Medical Alert | A+ | 4.1 | Medical Alert Systems |
| Medical Care Alert | A+ | 4.6 | Medical Alert Systems |
| Medical Guardian | A+ | 4.2 | Medical Alert Systems |
| Medvi | None | 4.3 | Weight Loss Programs |
| Merits Health Products | A+ | None | Stairlift Companies |
| MetLife | A- | 4.7 | Pet Insurance |
| Milgard Windows and Doors | None | 2.1 | Replacement Windows Companies |
| Mint Mobile | B- | 3.0 | Prepaid Phone Plans |
| Miracle Ear | None | 2.9 | Hearing Aids Companies |
| Mobile Help | F | 4.6 | |
| Mobility Mart | A+ | None | Stairlift Companies |
| Mochi | A | 4.5 | Online GLP-1 Weight Loss Programs |
| Molina Healthcare | F | 1.5 | Medicare Advantage Plans |
| Monday.com | D- | 2.1 | Zoho CRM Alternatives |
| Money Management International | A+ | 4.2 | |
| Morgan & Morgan Injury Law Firm | B | 1.4 | Class Action Lawyers |
| Mosaic Foods | None | 4.6 | Meal Delivery Companies |
| Motive | C | 1.8 | Fleet and Vehicle Tracking Companies |
| Mullvad | None | 3.4 | Surfshark Alternatives |
| Multiplier | None | 4.8 | Deel Alternatives |
| Mutual of Omaha | A+ | 1.3 | Term Life Insurance |
| My Pet Sensitivity | B+ | 4.0 | |
| Mysterium VPN | None | 3.2 | VPN Services |
| Nano Hearing Aids | F | 3.5 | Hearing Aids Companies |
| National Debt Relief | A+ | 4.7 | Debt Relief Companies |
| National Funding | A+ | 4.6 | Small Business Financing Companies |
| Nationwide | A+ | 1.3 | Annuities |
| Navy Federal | F | 4.4 | |
| Navy Federal Platinum | F | None | |
| NBKC Bank | A+ | 4.7 | Mortgage Refinance Lenders |
| Nebroo | B- | 3.8 | |
| Net2Phone | A+ | 2.9 | Nextiva Alternatives |
| Network Solutions | D- | 4.3 | |
| New American Funding | A+ | 4.7 | Mortgage Refinance Lenders |
| New York Life | A+ | 1.4 | Annuities |
| Nexo | None | 4.4 | Crypto Exchanges |
| Next Insurance | A+ | 4.1 | Business Insurance Companies |
| Nextiva | A+ | 4.5 | Aircall Alternatives |
| Nibbles | D | 3.8 | |
| Noble | None | 3.3 | |
| Noble Gold | A+ | 4.9 | Gold IRA Companies |
| Nom Nom | A+ | 4.3 | Fresh Dog Food |
| Noom | A+ | 4.5 | Online GLP-1 Weight Loss Programs |
| NordPass | None | 4.0 | |
| NordVPN | None | 4.2 | Surfshark Alternatives |
| North American Van Lines | A+ | 1.8 | |
| Northern Moving Systems | B- | None | Nationwide Moving Companies |
| Northwestern Mutual | A- | None | Financial Advisors |
| Norton Small Business | A+ | 4.7 | Antivirus Software |
| Notarize | A+ | 4.6 | |
| Nuheara | A+ | 4.3 | Hearing Aids Companies |
| Nutshell | A+ | 4.3 | Zoho CRM Alternatives |
| O C Roofing Services | A+ | None | |
| Odie | F | 2.2 | Pet Insurance |
| OkCupid | B | 1.2 | Tinder Alternatives |
| OKX | F | 2.4 | Coinbase Alternatives |
| Old Republic | A+ | 4.1 | Home Warranty Companies |
| Ollie | B | 4.7 | Fresh Dog Food |
| OnDeck | A+ | 4.6 | Small Business Financing Companies |
| OneStep GPS | A+ | 4.5 | Fleet and Vehicle Tracking Companies |
| Online-Therapy.com | None | 4.3 | BetterHelp Alternatives |
| OnPay | A+ | 3.8 | Rippling Alternatives |
| Ontrack | A+ | 2.8 | Data Recovery Software and Services |
| Ooma | A+ | 3.9 | Nextiva Alternatives |
| Open Farm | A- | 2.1 | Pet Food Companies |
| Openbank High Yield Savings | None | 1.4 | High-Yield Savings Accounts |
| Optima Tax Relief | A+ | 4.5 | Tax Relief Companies |
| Optimum | F | 1.1 | Internet Providers |
| Oracle NetSuite | A+ | 1.5 | |
| Oricle | B | 4.1 | Hearing Aids Companies |
| Oscar Health | A+ | 1.3 | Health Insurance Companies |
| Oticon | None | 2.4 | |
| Otofonix | None | 2.8 | OTC Hearing Aids |
| OurRitual | None | 4.5 | |
| OurTime | B | 1.3 | Dating Apps |
| Ovation Tax Group | A+ | 4.3 | Tax Relief Companies |
| Oyster | A+ | 3.8 | Deel Alternatives |
| Pacific Debt Relief | A+ | 4.8 | Debt Relief Companies |
| Pacific Life | A- | 1.9 | Life Insurance Companies |
| PandaOffice Drecov | None | 1.9 | |
| Papaya | None | 4.2 | Deel Alternatives |
| Patriot Software | A+ | 4.7 | FreshBooks Alternatives |
| Paychex | A+ | 1.7 | Rippling Alternatives |
| Paycor, Inc. | A+ | 1.6 | BambooHR Alternatives |
| Paylocity | A+ | 1.3 | |
| PC Matic | A+ | 4.3 | |
| pdfFiller | B | 3.9 | |
| PDS Debt | A+ | 4.8 | |
| Pebl | B- | 3.2 | Employer of Record (EOR) Services |
| PennyMac | A+ | 4.7 | Mortgage Refinance Lenders |
| PeopleFinders | F | 4.2 | Background Checks |
| PeopleLooker | B | 4.1 | TruthFinder Alternatives |
| PetPlate | A+ | 3.0 | Fresh Dog Food |
| Pets Best | A | 3.7 | Pet Insurance |
| Philips Healthcare | A- | None | CT Scanners |
| Philips Respironics | A- | None | |
| Philo | None | 1.5 | YouTube TV Alternatives |
| Phonak | None | 1.5 | Hearing Aids Companies |
| Phone.com | A- | 4.5 | Business Phone Systems |
| Physicians Mutual | A+ | 1.7 | |
| Pipedrive | B- | 4.4 | Zoho CRM Alternatives |
| Plenty of Fish | B | 1.7 | Tinder Alternatives |
| PNC Virtual Wallet with Performance Select | A+ | 1.3 | Checking Accounts |
| PODS | A+ | 4.1 | |
| Popular Direct | A- | None | CD Rates |
| Preserve Gold | A+ | 4.8 | Gold IRA Companies |
| Priceline | A | 2.3 | Expedia Alternatives |
| Principal | A+ | 1.5 | |
| Priority Gold | A+ | 4.9 | Gold IRA Companies |
| Priority Tax Relief | A+ | 4.9 | Tax Relief Companies |
| Private Internet Access | F | 4.2 | Surfshark Alternatives |
| Progressive | B- | 1.2 | Motorcycle Insurance Companies |
| ProSeries | D- | 3.7 | |
| Protection Tax | F | None | Tax Relief Companies |
| Proton VPN | None | 2.2 | Surfshark Alternatives |
| Prudent Pet | A+ | 4.6 | Pet Insurance |
| Prudential Financial | D | 1.2 | Term Life Insurance |
| Public.com | A | 1.6 | Fidelity Alternatives |
| Pumpkin | A+ | 4.8 | Pet Insurance |
| PureTalk | A+ | 4.3 | |
| Quickbooks Payroll | D- | 3.7 | FreshBooks Alternatives |
| Quontic Bank | A+ | 4.1 | Banks |
| RAM Tracking | None | 4.7 | Fleet and Vehicle Tracking Companies |
| Raw Paws Pet Food | A+ | 1.0 | |
| React Health | C | None | |
| Recuva | None | 4.0 | Data Recovery Software and Services |
| RedTiger | None | 4.8 | |
| Remedy Meds | F | 4.6 | |
| Remote | F | 4.6 | Deel Alternatives |
| Renewal By Andersen | A+ | 1.6 | Replacement Windows Companies |
| ResMed | None | 2.5 | Places to Buy CPAP Supplies (2026) |
| ReSound | None | 1.9 | |
| Ring | A+ | 1.2 | Home Security Cameras |
| RingCentral | A+ | 1.7 | Nextiva Alternatives |
| Rippling | A+ | 4.5 | Deel Alternatives |
| Ro | A+ | 3.9 | Online GLP-1 Weight Loss Programs |
| Rocket Mortgage | A+ | 4.4 | Mortgage Refinance Lenders |
| RSVP Passports | A+ | 4.8 | Travel Document Services |
| Safe Step | A+ | 3.1 | Walk-In Tubs |
| SafeStreets | A+ | 4.9 | Home Security Systems |
| Safeway Moving | A+ | None | |
| Salesflare | None | 4.5 | |
| Salesforce | A- | 1.3 | Zoho CRM Alternatives |
| Sallie Mae | A+ | 4.7 | Private Student Loan Companies |
| Samsara | A+ | 3.4 | Fleet and Vehicle Tracking Companies |
| SBLI | A+ | 4.3 | Term Life Insurance |
| Secure Data Recovery | A+ | 4.8 | Data Recovery Software and Services |
| Select Home Warranty | B- | 3.2 | Home Warranty Companies |
| SelectQuote | A+ | 4.5 | Term Life Insurance |
| Senior Protection | C+ | None | |
| Sennheiser | None | 1.6 | Hearing Aids Companies |
| Seven Corners | A+ | 4.5 | Travel Insurance |
| Shopify | F | 1.3 | Credit Card Processing Companies |
| Signia | None | 1.6 | Hearing Aids Companies |
| Simplisafe | A+ | 3.8 | Ring Alternatives |
| Simply Business | B+ | 4.3 | Business Insurance Companies |
| Siri & Glimstad | A+ | None | Class Action Lawyers |
| Sling | A+ | 1.1 | YouTube TV Alternatives |
| SoFi | A+ | 4.4 | Banks |
| SoloSuit | A+ | 3.8 | Debt Relief Companies |
| Soundbright | A- | 4.1 | OTC Hearing Aids |
| Spectera | A+ | 1.2 | |
| Spectrum | A+ | 3.7 | |
| Spireon | None | 1.2 | Fleet and Vehicle Tracking Companies |
| Splash Financial | A+ | 4.8 | Student Loan Refinance Companies |
| Spokeo | A- | 2.5 | TruthFinder Alternatives |
| Spot | A | 4.6 | |
| Spot & Tango | A+ | 4.6 | Fresh Dog Food |
| SpotOn | A+ | 4.5 | Credit Card Processing Companies |
| Square Payroll | A+ | 3.6 | Payroll Software |
| Squarespace | A+ | 3.5 | Web Hosting Services |
| Stannah | A+ | 4.8 | Stairlift Companies |
| Starkey | A+ | 4.0 | |
| State Farm | D- | 1.5 | Home Insurance |
| Stellar (Data Recovery) | F | 4.8 | Data Recovery Software and Services |
| Stripe | A+ | 1.6 | Credit Card Processing Companies |
| Sunbasket | F | 4.3 | Meal Kits |
| Sundays For Dogs | F | 4.4 | Pet Food Companies |
| SureCam | A+ | 4.4 | Fleet and Vehicle Tracking Companies |
| Surfshark | None | 4.3 | NordVPN Alternatives |
| Synchrony Bank | None | 1.0 | |
| Synder | A+ | 3.8 | |
| T-Mobile Home Internet | A+ | 1.4 | Xfinity Alternatives |
| Talkspace | A+ | 4.4 | BetterHelp Alternatives |
| Tawkify | A+ | 4.6 | |
| Tax Group Center | A+ | 3.5 | Tax Relief Companies |
| Tax Hardship Center | A- | 3.7 | Tax Relief Companies |
| Tax Law Advocates | A+ | 4.5 | Tax Relief Companies |
| Tax Network USA | A | 2.7 | Tax Relief Companies |
| Tax Relief Advocates | A+ | 4.2 | Tax Relief Companies |
| Tax Relief Experts | A- | None | Tax Relief Companies |
| Tax Rise | A+ | 3.9 | Tax Relief Companies |
| Tax1099 | B+ | 4.4 | Tax Filing Services |
| TaxAct | None | 4.0 | Tax Filing Services |
| TaxSlayer | A+ | 4.2 | Tax Filing Services |
| Teletrac Navman | A+ | 3.6 | Fleet and Vehicle Tracking Companies |
| Tello | A+ | 4.6 | Mint Mobile Alternatives |
| Telus Livingwell Companion | None | 1.2 | |
| The CPAP Shop | A+ | 4.0 | Places to Buy CPAP Supplies (2026) |
| The Credit People | A+ | 1.7 | Credit Repair Companies |
| The Farmer's Dog | A+ | 3.9 | Fresh Dog Food |
| The General | A+ | 4.7 | Auto Insurance Companies |
| The Hartford | A+ | 1.2 | Business Insurance Companies |
| The Honest Kitchen | A- | 2.7 | Pet Food Companies |
| The Pets Table | A+ | 4.4 | Pet Food Companies |
| The Zebra | A- | 4.7 | |
| Thimble | A+ | 4.1 | Business Insurance Companies |
| Thistle | None | 3.4 | Meal Delivery Companies |
| Thor Metals Group | F | 2.3 | Gold IRA Companies |
| Thryv | A+ | 2.6 | |
| Tinder | None | 1.1 | Dating Apps |
| Toast | A+ | 2.7 | POS Systems |
| TotalAV | A+ | 4.5 | Antivirus Software |
| Travelers | A- | 1.4 | Business Insurance Companies |
| Travelocity | A+ | 1.3 | Hotel Booking Sites |
| Trend Micro | A+ | 1.4 | |
| Tresl | A+ | 4.6 | Auto Refinance Companies |
| Trifecta | A+ | 3.3 | Meal Delivery Companies |
| TrimRx | F | 3.8 | |
| Trivago | None | 3.8 | Hotel Booking Sites |
| Trupanion | A+ | 4.4 | Pet Insurance |
| Trust & Will | A+ | 4.5 | |
| Truthfinder | A+ | 3.4 | Background Checks |
| TurboDebt | A+ | 4.9 | Debt Relief Companies |
| TurboTax | D- | 1.2 | Tax Filing Services |
| U-Pack | A+ | 4.9 | |
| U.S. Bank Shield Visa Card | A+ | 1.2 | 0% APR Credit Cards |
| Udemy | A- | 1.6 | |
| United Settlement | A+ | 4.7 | Debt Relief Companies |
| United Van Lines | A+ | 1.8 | Nationwide Moving Companies |
| Unitel Voice | A+ | 4.8 | Business Phone Systems |
| Uphold | A | 4.6 | Crypto Exchanges |
| Upstart | A+ | 4.9 | Debt Consolidation Loans |
| US Gold Bureau | A+ | 4.7 | Gold IRA Companies |
| US Mobile | F | 4.6 | Mint Mobile Alternatives |
| US Passport and Visa | None | 4.5 | Travel Document Services |
| USAA | A+ | 1.3 | |
| USAA | A+ | 4.1 | Travel Insurance |
| Vanguard | None | 1.3 | Fidelity Alternatives |
| Verizon | A+ | 1.3 | Xfinity Alternatives |
| Verizon Connect | A+ | 3.4 | Fleet and Vehicle Tracking Companies |
| Veterans United | A+ | 4.9 | Mortgage Refinance Lenders |
| Victory Tax Law | A+ | 3.4 | Tax Relief Companies |
| Visible | D | 4.1 | Mint Mobile Alternatives |
| Viva Raw | None | 2.5 | |
| Vivint | B | 3.8 | ADT Alternatives |
| Vonage | None | 2.1 | Business Phone Systems |
| VSP | A+ | 1.2 | Vision Insurance |
| We Feed Raw | A+ | 4.7 | Pet Food Companies |
| Wealthfront | F | 1.9 | Roth IRA Accounts |
| Webroot | A+ | 4.4 | Antivirus Software |
| Wegic | None | 2.3 | |
| WeightWatchers | C- | 4.1 | Online GLP-1 Weight Loss Programs |
| Wells Fargo | D- | 1.2 | Checking Accounts |
| Widex | C- | 2.7 | Hearing Aids Companies |
| Window Nation | A+ | 4.3 | Replacement Windows Companies |
| WiTopia | A+ | None | VPN Services |
| Wix | A+ | 3.4 | Web Hosting Services |
| Wondershare Recoverit | F | 4.7 | |
| WordPress.com | None | 3.8 | Web Hosting Services |
| World Nomads | F | 4.2 | Travel Insurance |
| WorldTrips | A+ | 4.6 | Travel Insurance |
| Wyze | A+ | 3.3 | Ring Alternatives |
| Xfinity | A+ | 1.2 | Internet Providers |
| YesHearing | F | 2.5 | Hearing Aids Companies |
| YouTube TV | None | 1.3 | Sling TV Alternatives |
| Yrefy | A+ | 3.2 | Student Loan Refinance Companies |
| Zander Insurance | A+ | 2.8 | Identity Theft Protection |
| Zepp Clarity | None | 4.8 | Hearing Aids Companies |
| ZipHearing | A+ | 4.6 | Hearing Aids Companies |
| Zoe Financial | A+ | 4.7 | Financial Advisors |
| Zoho | None | 3.8 | Salesforce Alternatives |
| Zoom Phone | D- | 1.3 | Nextiva Alternatives |
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Some companies in this study pay BestGuide when readers visit them through our site. That had no effect on this data: every grade and score comes from the BBB and Trustpilot as published. Advertising disclosure